Krišjānis Pleiko
Photography, short movies making, water, nature, swimming, design, dancing, computers, drawing, art, making stopmotions and doing other creative things to express ideas, toughts, opinion(s)
Paul Rand
Krišjānis Pleiko, RMKP0
Peretz Rosenbaum
1914 – 1996
www.paul-rand.com
Reasons:
- Graphical design
- History
- Rand's 100th anniversary
Background information
- American, Brooklyn, New York
- Art director and graphic designer
- Studied:
- Pratt Institute (1929-32)
- Parsons (1932-33)
- Art Students League (1933-34)
What is special about him?
- Using Swiss design
- Original corporation logos
- Combination of art and industrial design
The Beginning
- Interest since childhood
- Father's grocery store
- A way of earning money
Areas of interests:
-
Books
-
Advertising
-
Identities
-
IBM
Books
Written & designed by
Covers only
and
Written & Designed by
A fine perfect-bound booklet in embossed covers with a one-half french-fold. Interior unmarked and very clean. Book design uncredited, but the title-page typography definitely produced by Rand. A previously unknown document unreferenced in Steven Heller's definitive monograph PAUL RAND (Phaidon 1999).
"This…Is the Stafford Stallion", 1944
"Thoughts on Design", 1947
"This is — quite possibly — the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result."
— Randall Ross of modernism101.com
"Trademark Design", 1951, unpublished
- Unpublished
Book covers only:
Types of graphical design
- Posters - commercials
- Company identities
- and IBM extra
Posters
Identities
(unused)
IBM
Annual Reports
Logos
Manuals, guides and packaging
Posters & Collaterals
Collaboration with Apple
Conclusions:
- Graphical design is an art
- Industrial designer might be graphical designer
- Good design won't age
"Good design adds value of some kind, gives meaning, and,
not incidentally, can be sheer pleasure to behold”
Paul Rand
References
- http://en.wikipedia.org/wiki/Paul_Rand
- http://www.paul-rand.com/
Thank you for attention!
Paul Rand
By Krišjānis Pleiko
