The new yorker
Re-platform
Why now?
Six reasons.
- Magazine refresh
- Gated HTML & paywall
- Development queue
- Tech productivity
- Edit productivity
- Performance
1. magazine refresh
- Brand consistency
- Goings On
2. Gated HTML & Paywall
3. Dev queue
No major projects on the horizon.
4. Tech productivity
- Two week deploy cycle
- Features can't be deployed independently
- Deploy depencies
- Devops
- Teamsite
- Three CMS
Took one week to even start on building a content rotator.
5. edit productivity
- Section page builds
- Two CMS
- Article search
- Content curation
6. performance
Atlantic vs. New Yorker
why redesign?
The quality of our code and our design
should match the quality of the
words we publish and the
stories we tell.
goals
- More readers
- More viewable impressions
- More subscribers
Goals
- More readers
- More viewable impressions
- More subscribers
Focus
- The reading experience
- Discoverability and recirculation
- Social sharing and reader engagement
key products
- Engaging reading experience on all devices
- New homes for News and Culture coverage
- New newsletter sign up modules and social buttons
- Streamlined navigation throughout the site
New Yorker platform
By Kyle Rush
