Due to its low budget and the target audience of the film, Attack The Block used a lot of online marketing during its campaign and through social media, used a lot of viral marketing to quickly spread information about the film and to create a buzz. Most forms of digital marketing like social media and YouTube are free meaning costs can be saved here and that the core target audience for our film can be reached easily.
Similarly, we would use online marketing as it is cheap and allows for our audience to be reached directly as our core target audience are consumers of social media, we wouldn't use much physical marketing.
