Emergent Strategy

Pattern of decisions show strategy over time (emergent)

Top-down vs Organic

Laurens /Marcel /Alexander / Stijn / June

Strategy Development

- Logical Incrementalism: Experimentation&learning

- Political Processes: Bargaining&negotiation between powerful interest groups

- Continuity:

Established rules which inform/constrain strategy development (Intel!)

- The product of organisational systems: low-level managers dealing with problems&opportunities

Strategy as Continuity

Path-dependent strategy development

- Resource allocation rule in Intel

- Can be perversed if initial success in product line takes away resources from other products.

deck

By laurenstc

deck

Intel case

602

laurenstc