Honda in the USA
Laurens / Marcel /Alexander / Stijn / June
Two Accounts
Mutual Exclusivity
- Different markets
- Emergent
Strategy Development
Emergent strategy
Logical Incrementalism
- Environmental Uncertainty
- General goals
- Experimentation
Formal vs Emergent Strategy
- Dynamic environment
- Culture difference
- "No plan survives contact with the enemy"
HondaCase SBP
By laurenstc
HondaCase SBP
HondaCase
