House Keeping

• Member Agreements

• One-on-One Meetings

• Events This Week

Our Goals

Customer Discovery Group Review
 +
Action Plans

So find out what sucks, why it sucks, and who exactly it sucks for. That's customer discovery.

The discovery process hinges on both persona hypothesis and problem hypothesis.

A customer persona is a humanized description of a target audience. 

• Break into 5 groups (2 startups per group)

• Review interview progress

• Focus on what you are learning

• Focus on where you are blocked

Small Group Discussions

Customer Persona Worksheet

Interview Action Plan

• Mix up groups; find another startup partner
• Develop Action Statement (this one's easy) - 2 mins
• Dive into Actionstorm - 10 minutes
  • Actionstorm pt 1: write out as many SPECIFIC actions as possible, get to a list of at least 10 things you need to do to make the statement happen - 5 minutes
  • Actionstorm pt 2: refined other team's actions; ask questions!
• Create Action Plan - 10 minutes
  • Actions to complete in next 24 hours, 48 hours, 1 week & 2 weeks
• Set Check-Ins w/ Accountability Buddy - 5 minutes
  • Who is checking in with who and when?

Class Action Items

• Schedule and Interview 25 Leads; Record Findings
• Sign and Return Member Agreement
• Knockout One-on-One Meeting
• Prepare 3-5 Minute Presentation for Class #4
• Apply to Present at 1 Million Cups
  http://www.1millioncups.com/tallahassee

Presentation

• 3-5 Minutes; Slides Welcome
• What's the Problem?
• What's the Solution?
• Who's the Customer?
• What have you learned from your interviews? What business canvas assumptions have you changed as a result?