Building an Audience

Magnus Kromann-Larsen

Challenge

• "Fun idea but my best advice would be: 'STOP!' - Lasse From
   
• "Insurance is unsexy and you need to build a following. That is expensive." - Lasse From

• "It seems like you need broadcasting over a longer period" - Lasse From

• "I have a hard time seeing casual fitting stories in that field." - Morten Svane

Approach

• Showstopper: Assumptions! (Van Stamm)

• Test the hypothese: Our project can attract a following

• Lean Startup: Design, Measure and Learn (Eric Ries)

• Idea:
  • A pilot-test comprised of people from the target group.

Alternatively

• "Focus on content rather than distribution" - Lasse From

• "Focus on answering questions and in that way have an advisory function" - Morten Svane