local.ch Audience Vision Workshop:

Provocative and Unfounded Statements

My friends ask me:

«local.ch?

Why should I use that,

I have Google.»

And why wouldn't they?

Google kicks our ass in much of what we do.

(Yes, also in the famous «Matchmaking»)

So what can we do?​​

1. Pivot and abandon the local search idea altogether

2. Invest all our resources in being the best local search

Do we really have a choice?

So what do we need for being number 1 in option 2?

• More Data!
  (3rd party! Sales! Our own! Free!)

• An even better Search!

• A brilliant User Experience

• «All the things that Google can't or doesn't want to do»

• «Everything that makes the core local search experience better»

Do we stand a chance?

I think yes! If:

• We are radical and focus on this goal
• We focus on user value more than on customer value
• We are not afraid of cannibalizing our products
• If we improve in small steps
• We have enough resources