Matt Cromwell PRO
Matt Cromwell is COO at Impress.org, makers of GiveWP -- the best way to fundraise online with WordPress.
WordCamp Sacramento 2017
Presented by: Matt Cromwell
slides.com/mattcromwell/content-hacks-ngos
Content Hacks
for Nonprofits
Make your content
CONSUMABLE
Make your Content Consumable
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Organize content for easy digestion
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Navigation can make a huge difference
Make Your Content
ABOUT PEOPLE
Make your Content
About People
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Faces are really important
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Stories create loyalty to your cause
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Video can have strong impact, but don't just point them to YouTube. Write stories about your videos
Make your Content
FRESH
Make your Content
Fresh
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Old brochures might become great new articles
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Archived photos can become historical narratives of your cause
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Even old articles that were powerful years ago can be revisited -- Google actually rewards you with traffic when old articles are updated
Make your Content
USER-GENERATED
Make your Content
User-Generated
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Let your audience contribute their own content.
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Most popular form plugin have the ability to do front-end post creation.
Matt Cromwell
Head of Support at WordImpress
Content Hacks for Nonprofits
By Matt Cromwell
Content Hacks for Nonprofits
Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. We'll discuss making your content consumable, making your content about people, dusting off old content, and leveraging your audience for user-generated content.
