Matt Cromwell PRO
Matt Cromwell is COO at Impress.org, makers of GiveWP -- the best way to fundraise online with WordPress.
WordCamp Sacramento 2017
Presented by: Matt Cromwell
slides.com/mattcromwell/wcsac-2017
Best Practices for
your Nonprofit Website
What are the things you NEED your website to do for you?
-
Establish Thought leadership
-
Foster Community development
-
Drive action
-
Communicate with your base
Using WordPress for what it's really good at.
WordPress is really good at:
Content Creation
(Thought Leadership)
TOOLS
- CORE
- Posts
- Pages
- Categories
- Tags
-
EXTEND
- CoSchedule ( Getting Started Tutorial )
- Yoast SEO ( Yoast Academy )
- Organize Series ( Plugin Page )
WORDPRESS
GENERAL
- 750Words.com
- Moz SEO
- WordCamps!
WordPress is really good at:
Managing Users
(Community Development)
TOOLS
-
CORE:
- Registration/Login
- User Roles
- User Capabilities
- EXTEND IT:
- User Role Editor
- Members Plugin
- Ukuu People
- Peepso
- BuddyPress
WORDPRESS
GENERAL
- Social Media
- Conferences
-
CRMs
- Salesforce
- AgileCRM
- SugarCRM
WordPress is really good at:
Being Extensible
(Driving Action)
TOOLS
-
CORE
- Themes
- Plugins
-
EXTEND IT:
- Donations
- Events
- Page Builders
WORDPRESS
3RD PARTY TOOLS
- REST API
- wp_remote_request()
- Social Media
WordPress is really good at:
Being Accessible
(Integrated Donor Management)
Possibilities
- RSS, JSON, XLRPC
- oEmbed
- REST API
Future
- REST API
- ...REST API
- Really... THE REST API
Examples
- Clear Goals no matter how big or small
- Clear story and need for funds
- Strong Communication
- Giving is easy
Snow Leopard Trust
- Made their goals really clear upfront
- Boots on the ground
- Well organized event
- Strong email and social communication
- Lots of ways to GIVE
RESULT?
They more than doubled donations from 2016.
Surprise Adoption
- Compelling story
- Clear and legitimate urgency
- Multiple large and generous audiences
- Giving made easy
RESULT?
Over $12k in 7 days
Divi.chat Hurricane Harvey Fundraiser
- Immediacy of need
- Direct-aid approach
- Social media engagement
- Sponsorships to provide incentives for donations
RESULT?
Raised $18K+ in 2 weeks
Use WordPress for what it's really good at
&
Do ALL the things!
Matt Cromwell
Head of Support at WordImpress
Questions?
WC Sacramento 2017
By Matt Cromwell
WC Sacramento 2017
This presentation covers the most important factors in creating a nonprofit website with WordPress that communicates your story, drives more volunteers, and generates more donations. These items may sound obvious, but doing them well, with the right tools takes time and consideration. Matt will provide you with his insights both as the developer of many nonprofit websites, and his experience with thousands of nonprofits he supports via his online donation plugin.
