UX in the Wild

Lessons Learned by Teaching Myself

by Matilda Asuzu

Military Intel Analyst Software

My Coworker, the UI Designer

Opportunity!

Very Screen, Much New, Wow

Facilitating a Remote User Interview

Lessons Learned

Lesson #1

Don't be too stealthy with your screener survey.

In Search of Coffee Drinkers

Neilsen Norman Group

"Screening questions have two conflicting goals:

 

They must elicit specific information about users.

 

They should also avoid revealing specific information about the study."

The Elaborate Ruse: Dining Habits

The Elaborate Ruse: Dining Habits

Be more direct in asking.

Lesson #2

Be flexible about your process and methods.

Developed a Food Truck Concept

Flyer for Testing with Potential Users

Survey in Exchange for Compensation = Potentially Negative Experience

Optional Survey

Lesson #3

Help coworkers through the friction of change.

Voting on Feature Priority

New Process

Strange Ch-ch-changes

Change --> Unknowns --> Lack of Control --> Fear --> "Fun"

Help People See the Better Future

Lessons

  • Don't be too stealthy with your screener survey.

  • Be flexible about your process and methods.

  • Help coworkers through the friction of change.

Thank you!

Matilda Asuzu

matildadigital@gmail.com

matildaasuzu.com

linkedin.com/in/matildaasuzu

UX in the Wild

By Matilda, digital

UX in the Wild

Matilda shares 3 lessons she's learned in her journey to grow as a UX designer.

  • 39
Loading comments...

More from Matilda, digital