UxCare
James Tettelbach-Whitehouse
What is UX?
UX is not (just) design!
(Venn Diagram)
Science
Art
Psychology
We are focusing on Science & Psychology
Science
Art
Psychology
What is UX?
UX means taking care of the user and making their experience a positive one.
The user is the most important resource a business has.
"The customer is always right"
What makes a good healthcare experience?
- Empathy
- Transparency
- Trustworthiness
- Efficiency
But most importantly...
Things get better!
user
Doctors are not magicians. They are simply the most qualified to find the best treatment.
UX Professionals
solution.
UX uses empiricism to determine the best solution to problems or opportunities in the user experience.
UX is not
"make it pretty"
UI
development
Pain Points
- broken arm
- 404 page
- sore throat
- forgot password
- flu shot
- enter payment details
- waiting room
- loading...
Loading...
Instagram's solution
Loading...
Instagram's solution
Uploading starts here!
Another Example
How can we make forms less painful?
Better Forms
Best practices
UX Research
UX relies on empiricism
Source: http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php
Types of UX Research
- Interviews
- Surveys
- Focus Groups
- Card Sorting
- A/B Testing
- Usability Testing
- Field Studies
- Eyetracking
- Clickstream Analysis
- Tree Testing
- Customer Feedback
- Concept Testing
The Process
UX Professional
- Consult the research
- Competitive Analysis
- UX Research
- User Interviews
- Diagnose the problem
- Select a treatment
- Prototype
- Evaluate its efficacy
- Personal Experience
- Academia
- Medical Records
- Prescription
Doctor
Diagnose the Problem
Knowing which problems to solve
Case: NBC News
Case: NBC News
The autopsy
Good UX doesn't follow trends.
It follows data.
How is this still a thing?
UX as a Mediator
- The business demands X
- The technology can give us Y
- The user wants Z
Pop-ups
Personalized Medicine
Tailor care to each person’s unique genetic makeup.
Personalized UX
Tailor the experience based on the data and habits of the user.
Personalized UX: Netflix
Suggest movies based on previous ratings.
Personalized UX: Waze
Predict destination based on app usage habits.
Do No Harm
You can't give every user everything, but you can give some users nothing.
- Accessibility
- Usability
- Responsive Design
UX must be the advocate for the user.
UX
(Venn Diagram)
Science
Art
Psychology
We are focusing on Science & Psychology
Science
Art
Psychology
References
- http://www.catalystnyc.com/2015/02/navigating-mobile-hamburger-menu-anyone-get/
- http://jamesarcher.me/the-hamburger-menu/
- http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php
- https://uxdesign.cc/design-better-forms-96fadca0f49c#.gqlhawryj
- http://www.fastcodesign.com/1669788/the-3-white-lies-behind-instagrams-lightning-speed
Resources
- https://www.nngroup.com/
- http://alistapart.com/topic/user-experience
- http://www.lukew.com/ff/
- https://medium.com/tag/user-experience
UxCare
By James TW
