Privacy and tracking

Privacy and tracking

How can tracking be private?

Privacy and tracking

How can tracking be private?

Should tracking be?

Guillaume Peugniez

French Software Developer
living in Vancouver, Canada
looking for work in Germany                                          /Europe

Privacy and tracking

     What is tracking?

     Why should we talk about tracking?

     What can I even do about tracking?

Privacy and tracking

🤔 What is tracking?

     Why should we talk about tracking?

     What can I even do about tracking?

🤔 What is tracking?

  • Gather statistics about behavior
  • Gather feedback with associated context

 

  • Understanding user's experience
  • Understanding user's profile

🤔 What is tracking?

  • Gather statistics about behavior
  • Gather feedback with associated context

 

  • Understanding user's experience
  • Understanding user's profile

 

  • Customer experience analysis (telemetry)
  • Advertisement
  • Insurance and credit evaluation…

🤔 What is tracking?

To preserve the user's experience as natural as possible
⇒ silent creepy tracking

  • Gather statistics about behavior
  • Gather feedback with associated contex

 

  • Understanding user's experience
  • Understanding user's profile

 

  • Customer experience analysis (telemetry)
  • Advertisement
  • Insurance and credit evaluation…

🤔 What is tracking?

Privacy and tracking

🤔 What is tracking?

😱 Why should we talk about tracking?

     What can I even do about tracking?

😱 Why should we talk about tracking?

  • Reputation impact: news coverage
  • Legislative’s pressure: liability of gathering data

😱 Why should we talk about tracking?

  • Reputation impact: news coverage
  • Legislative’s pressure: liability of gathering data
  • data storage
  • network traffic

Privacy and tracking

🤔 What is tracking?

😱 Why should we talk about tracking?

🤯 What can I even do about tracking?

🤯 What can I even do about tracking?

  • Client side: Respect user privacy
  • Client & Server: Lower network traffic
  • Server side: Lower data storage

🤯 What can I even do about tracking?

  • Analyse the user data on the client side
  • Only gather what you need
  • Think about you need
  • AI client side
  • Differential privacy
  • Only track a subset of users
  • User testing sessions
  • Polls

🤯 What can I even do about tracking?

  • Analyse the user data on the client side
  • Only gather what you need
  • Think about you need
  • AI client side
  • Differential privacy
  • Only track a subset of users
  • User testing sessions
  • Polls
  • No tracking

Brave

Firefox

Duckduckgo

Inspirations

Look for local associations

Privacy and tracking

By mgrpeu

Privacy and tracking

Can tracking be (more) private?

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