User research

Crowdsourcing

Team members: Bc. Lukáš Chvátal, Bc. Šimon Kadlec, Bc. et Bc. Michaela Riganová

Research objectives

Target group

Research method

• What motivates people to engage in online CS projects?
• What are the main reasons for not participating in these projects?
• What would increase people's motivation if it's lacking?
• What is the most suitable way for people to contribute to CS?
• To what extent are people willing to contribute to community data gathering?

• semi-structured interviews
• 9 respondents

• male and female
• from 18 to 35 years old
• basic computer/smartphone skills

                                          |      Letting ordinary people (crowd) provide data (outsource).

Crowdsourcing (CS)

Key insights

1. the lack of awareness of CS projects
   
2. reasons for non-participation
   • low self-esteem
     
   • disagreement with the idea of the project
   • not a user-friendly environment
3. the motivation for CS
   • useful information
   • financial reward
   • discount
   • good deed
4. less time-demanding tasks
5. monetary support for charitable activities 
6. the importance of knowing to whom and how exactly will collected data help

                                          |      Letting ordinary people (crowd) provide data (outsource).

Crowdsourcing (CS)

Interesting differences between respondents

1. searching for new applications and services

active

pasive

2. mobile data tariffs

large amount of data

small amount of data or none

3. large user base of CS project

sign of well established project

insignificance of individual's input

4. moral dilemmas

bypassing the system

real help for citizens

                                          |      Letting ordinary people (crowd) provide data (outsource).

Crowdsourcing (CS)

Oportunities for design

1. the lack of awareness of CS projects
   • marketing on social networks
   • new category for [charitable] CS applications on online app stores
2. increasing participation in CS
   • a database of existing CS projects
   • smart notifications
3. increasing motivation for CS
   • monetary reward for active participants of [charitable] CS from benefactors
   • fun and competition with friends
   • an add-on to existing CS applications for sharing stories
4. expanding CS to new areas
   • sharing information on current public transport situation
   • providing information or advice from people in the field (medicine, electrotechnics...)

                                          |      Letting ordinary people (crowd) provide data (outsource).

Crowdsourcing (CS)