

INTRODUCTION - All-in studio and dynamic production house
TABLETOP - Tabletop commercials for brands like Heinz and Oldtimers
- Food & Drinks
- Cosmetics
LOCATION - Work for brands like Nike, Heinz and Iris van Herpen
ON SET MAGIC - Making it work in-camera
VIRTUAL PRODUCTIONS - Shoot anywhere from one location
ARTIFICIAL INTELLIGENCE - Smart backdrops
- Video to video
ROBOTICS - Ultimate control, precise repetitions
THANK YOU - We like coffee
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OVERVIEW
OLDITMERS ALS OPENING
NICE TO MEET
YOU

At Scraps, we’re a collective of industry professionals focused on high-quality visual storytelling that pushes creative boundaries.
Not only do we create concepts, but by blending our skills in directing, cinematography, CG, VFX, virtual productions, robotics, post production and AI, we create impressive projects without breaking the bank. Our hands-on, detail-oriented approach adds creativity and a touch of nerdiness, ensuring visuals that captivate and leave you wondering, “How did they do that?”
FOOD &
DRINKS

COSMETICS



ON SET MAGIC

We believe in the power of what's real. Light hitting real surfaces, actors grounded in spaces that exist.
At SCRAPS, we design and build environments that make the magic happen in-camera. We combine real stuff and practical effects created in studio with the latest tech.
From engineering massive turntables and creating 3D printed technical parts to creating environments where products can rise from any surface to creating environments where products can rise from any surface. These help shape the scene with texture, depth, and detail, right there on set. On-set VFX is a true craft. And for us, it’s a reliable tool for telling stories.
VIRTUAL PRODUCTION
In a virtual production, we combine the controlled environment of the studio with a digital background.
Any movement of the camera in the studio is instantly connected to the digital background through live tracking. This means that as the camera moves, the digital world moves perfectly in sync.

By doing this, we can create the illusion of shooting in different places. Whether it's a city, a forest, or even outer space, while staying in the studio.
This gives us the flexibility to film anywhere, anytime, without leaving the comfort of the controlled studio environment.
VIRTUAL PRODUCTION
SMART AI
We use AI as our digital set decorator, crafting backgrounds that enhance any environment. This isn't about making things easier; it's about opening up a world of creative possibilities. Our expertise bridges traditional set design and modern technology, allowing us to tailor unique and adaptable settings for your product, ensuring each video has the right backdrop


BACKDROPS
We integrate AI to reimagine environments while keeping characters front and center.
We’re getting closer to seamless video-to-video, where characters stay consistent, motion flows naturally, and environments evolve around them. No chroma keying, no CG, only just AI shaping the world behind the performance. It’s not about shortcuts; it’s about expanding what’s possible in-camera, keeping your talent grounded while the space transforms. The possibilities are endless!

VIDEO TO VIDEO
SMART AI
Meet Freddy our in-house robot.
Besides handling our high-speed camera with care,
Freddy excels at:
ROBOTICS

COSMETICS
Precise macro movements:
Achieving intricate shots with pinpoint accuracy.
Endless and perfect repetitions:
Ensuring consistency in every take, every time.
3D camera tracking:
Seamlessly integrating into virtual productions for stunning visual effects.
At Scraps, we believe the sum of all parts creates something greater than the whole.
Sometimes that means sending a few cereal pieces off a cliff in the name of art. Because why not? While warming up to craft stunning visuals, we like to stir in a little fun.
Whether it’s tackling a new challenge or sharing a coffee, let’s make something extraordinary together!
THANK YOU

SCRAPS V2
By michelmolder
SCRAPS V2
- 157