10 Effective Email Segmentation Strategies To Implement In 2020

An email marketing campaign is successful only when the analytical report displays growth in the email open and click-through rate. If you are looking to boost your email open rate, increase your click-through rate and decrease the unsubscribe rate. Then start using an email marketing segmentation strategy to pick out the best email that can benefit your business.

 

If you are looking to boost your email open and click-through rate then check our blog on 9 Ways To Boost An Email Open Rate & 10 Ways to Improve An Under-Performing Email CTR.

 

One of the reasons why small and large businesses fail in their email marketing campaign is because they focus on building a big email list by buying it from people and sending the same promotional email again and again to subscribers. Expecting that users will show interest in their email and perform some action.

We know why companies opt for these types of false activities because every company wants to reach maximum user’s inbox to boost their sales. But In today’s highly competitive marketing world it is hard to grab a user’s attention on an email. That’s the reason why smart marketer segments their email list to improve the effectiveness of their email marketing campaign.

 

So in this article, we are going to draw your attention to the email marketing segmentation strategy that you should implement to segment your email list and make your email marketing campaign effective and successful.

 

What is Email List Segmentation?

 

Email list segmentation strategy is a technique where the marketer segment email list to send a highly targeted email to subscribers by dividing them into different groups depending on their demographics, interest, a past purchase, etc.

This technique will help you in crafting different content depending on the group you are going to target for your email marketing campaign.

 

For example, if you are into the apparel selling business then you can segment your list depending on gender. Because it will look silly to send a promotional email to men telling them about offers going on in women’s clothing.

 

Many companies assume that targeting the maximum number of email users can boost their sales and increase their revenue. Yes, some users might be looking for your products but it is not necessary that all the users out there will show interest in the particular product you are trying to sell through email.

 

So, why to target all the users for a particular product and email.

That’s why it is recommended to deploy email list segmentation ideas to get better results for your product and email marketing campaign.

 

Most of the time knowing about subscriber’s behavior and segmenting them depending on that helps in getting good email campaign results. As you can see email segmentation statistics from Mail-chimp that tell how companies are getting good results from the email campaign.after analyzing their subscriber behavior.

 

Why should businesses focus on segmenting their email list?

 

Email segmentation strategy is one of the best methods to increase email open and click-through rates to make an email marketing campaign productive and successful. Most of the time companies try to target and send their marketing emails like lead magnets, promotional emails, special offers to all the subscribers in the email list.

Thinking that they will get a good response from the subscribers and their email marketing campaign will become successful.  Well, if your company is among then let us inform you that these types of emails can harm your email list and users may unsubscribe from your email list.

 

So if you want to bring out the best results from your email marketing campaign, then you can use the email list segmentation strategy to divide your recipient into groups. And send them marketing emails depending on a previous email campaign data. And the type of marketing emails your subscribers opted to get from you. Email list segmentation is a tactic that every marketer should opt to make an email marketing campaign successful.

 

If you look at the email segmentation statistics from MailChimp then you can figure out that the segmented list gets 14.31% higher email open rate than the non-segmented list.

And if you look at the click-through rate then you can analyze the effectiveness of segmenting an email list. A segmented list gets 100.95% higher clicks than a non-segmented list and your bounce rate, abuse report and unsubscribe rate will also decrease if you segment your email list before scheduling an email campaign.

 

How to segment an email list?

 

1. Demographics

 

Demographics and Interests are the most important part of an email marketing segmentation strategy that every marketer looks for before segmenting their email list. Age, gender, company position, occupation, and industry are the information that helps marketers in identifying subscriber’s interest. It is hard to get each and every detail about subscribers during the signup process.

But the more information you have about your subscriber. The more targeted list you can prepare for your email campaign.  Always be careful before preparing your opt-in form. Because too much information can confuse or irritate a user and they may not show interest in filling your form. Be precise about what type of information you are looking for and prepare your signup form depending on that.

 

So, if you are planning to segment your email list then gender, age, timing, and occupation can help you can crafting highly target groups.

 

Gender & Age

 

Knowing about the gender and age of your subscriber can help you in creating highly targeted groups. You can get the data of your recipient and segment them depending on their gender and age.

For example, if you are into clothing retailing then your business can have men and women wear both. So,  if you want to advertise your product to your subscribers through email. Then you have to know about their age and gender because you can’t send a menswear offer to women asking them to buy that product.

 

Read more: Email Marketing Series: 10 Effective Email Segmentation Strategies To Implement In 2020

 

Contact Details:

 

213-277-9177

la@sfwpexperts.com

 

WordPress website design company

Web design Los Angeles