Every day more than  205 Billion emails are sent to the email users and the numbers are expected to increase by 246 Billion before 2021. People receive tons of emails each day and most of the email remains unopened due to many reasons. And one of the most important reasons behind the downfall in email open rate is the email subject line.  Even right now I have around 3,500 unopened emails in my inbox.

If you are looking to boost your email open rate then check our blog on 9 Ways To Boost An Email Open Rate.

Almost every marketer is aware of the importance of the email subject line in email marketing. But most of them are not having proper ideas on how to create an enticing subject line to increase their email open rate.

Therefore in this article, we are going to share some tips on how to write an attractive and eye-catching subject line that can persuade your recipient to open your email.

How email subject line can improve an email open rate?

An email subject line is one of the most important parts of the email that helps the recipient in recognizing the content within an email. According to the latest stats,  33% of the emails are opened based on an attractive subject line. That’s why most of the email tools recommend to include the subject line in an email.

The email subject line has helped many brands and businesses in getting a good return on investment. Creating a compelling email subject line can increase your email open rate whereas a monotonous subject line can decrease your email open rate. If your recipients are not opening your email then all your time and money on creating an attractive email can go in vain.

With the increase in the use of email as a marketing medium, the email providers are becoming more smarter and have started recognizing things like an email open rate and spam rate. If your recipient does not open your email regularly then there are chances that email provider may divert your emails to spam boxes. And if your emails are continuously marked as spam then email provider may block you from sending the email.

So, you have to be very smart in creating your subject line because of 69% email recipients report an email as spam based on the subject line.

By looking at the stats you can figure out that an email subject line holds the power to make and break your email marketing campaign. Therefore,  To create an enticing email all you need to recognize is human’s emotional and intellectual tendencies. We are going to give you some tips that can help you in crafting a compelling subject line.

1. Offers Related Subject Line

An email subject line that tells the user about the offers and discounts going on a particular product can grab user attention and persuade them to open your email. People love discounts offered by companies. That’s why an offer related email gets higher email open and conversion rate.

If your email list is segmented then there are more chances of getting high CTR on your offer related emails. Because your subscribers are interested in your product that’s why they subscribed to your email list. Once your subscribers finds out an offer related subject line then they will not hesitate to perform any action on your email.   For example, an email subject line like “50% discount on women wear”, “20% discount on Pizza Order”, “30% off on kitchen appliances”, etc can persuade your subscriber’s to perform the desired action.

Note:- Most of the marketer around do a common mistake by offering huge discounts like 80% off, 90% off to get more email open rate. Our email marketing experts have identified that this type of email gets less email open rate and people generally mark this type of email as spam. So, if you are into email marketing field then don’t offer unnecessary discounts to your users. This type of practice can fail your email marketing campaign.

Read more: Email Marketing Series: 10 Tips On Creating An Attractive Email Subject Line

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