10 Tips To Boost An Email List Using Social Media In 2020

Social media is one of the best inbound marketing channels that can help you in getting in touch with the maximum number of users. But if you want your user to know about your products and stay connected with your business then you have to include them in your email list. Social media fans and followers numbers may impress you but are they benefiting your business? Do you have your social media follower’s email in your email list?

If you don’t, then instead of focusing on getting maximum followers on social media you should focus on including those followers’ email id to grow your email list. Because emails have a higher delivery rate and it can convert your prospects into paying customers. That’s why it is essential to discover ways to grow your email list with social media. And it is also important to know different types of emails that you can send to your subscribers.

Check our blog on 10 Different Types of email that every business should send

Many businesses are using social media to build their email list and if you want your business to stand among them. Then use the tips that we have mentioned in this blog to grow an email list using social media.

How to grow an email list with social media?

1. Use Twitter Chats to share details about your lead magnet

Most of us look at twitter and analyze that only tweeting, retweeting and twitter ads are beneficial features for businesses. But if you want to grow your email list through twitter then Twitter Chats are another important aspect of Twitter.

As it helps in bringing like-minded users together in one place to discuss particular topics by throwing different types of questions and problems faced by users.

For example, a twitter chat on  What is the reason behind website rank drop can bring a lot of users to discuss the problem that the industry is facing and the solution for that problem.

You can host a twitter chat and get people involved in your topic and wait for the right time to introduce the solution for that problem in the form of lead magnet. This way you can get a lot of unique followers on twitter and their email id.

Before hosting a twitter chat you can join other chats of the same industry to see how twitter chats are hosted. It will help you in getting the real feel of questions asked by the users and how twitter chats work.

Once you are clear on how to host a twitter chat then you can identify a topic that can grab the user’s attention and prepare a free and relevant lead magnet that solves the problem.

Then you can Host the twitter chat and wait for the right time to pitch your lead magnet in chat using the hashtag. This way you can attract the user’s attention on your lead magnet and encourage them to download your lead magnet by providing their details.

2. Take advantage of LinkedIn Groups

LinkedIn is one of the most famous social networks that help in connecting professionals from the corporate world. And many services providing companies use LinkedIn groups to communicate with other professionals to showcase their knowledge and skill.

It is the best platform to build a strong network with companies CEO’s, CFOs, CMOs and other stakeholders of companies.

Now you might be wondering how to get LinkedIn users email id.

So, you can start by creating a LinkedIn group with an optimized profile that can showcase what your group is about and what users are going to get.

Next, you should focus on collecting members and nurturing them by posting some valuable articles written by you or some other author. This will help you in creating engagement and discussion among your group members and they may start recommending your group to their colleagues or friends.

You can use the advanced built-in search feature on LinkedIn to find members for your group. It is better to target at least 1000-1500 members that belong to your niche. Then you can create a spreadsheet, where you can paste their details.

These details will help you in analyzing how you are going to contact them and approach them to join your group.

After getting their details you can start contacting them by providing reason on why they should join your group.

Well, every email id from LinkedIn that you are going to include in your email list are valuable. It takes time to go through the process but if you are successful in building an attractive group then it will become easy for you to get your group member’s email id. And always remember to make a one-on-one connection with your group members as it can add value to your business.

3. Include call-to-action in social media profile & bio

Including the CTA button and links in social media profile can help you in converting your followers into subscribers. Nowadays most of the companies focus on creating a strategy that can help them in getting the maximum number of followers. But If you want social media to benefit your business then you should also focus on including those follower’s email id into your email list.

You can create a CTA in your social media bio that redirects a user onto your landing page that is designed to collect the user’s details. Instead of displaying your companies website URL in social BIO you can create a landing page specifically for sign up and pasting its link. Because displaying a website link can help you in getting traffic but it will not persuade your every visit to fill out the opt-in form on the website. That’s the reason why pasting landing page links can be beneficial for your company in collecting user’s data.

Adding CTAs will also help you in converting your new follower into a new subscriber. Because most of the time after following a social media page users look into bio to learn more about the company. So, you have to design an enticing landing page that can encourage your social media followers to subscribe to your email list.

Read more: Email Marketing Series: 10 Tips To Boost An Email List Using Social Media In 2020

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