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4 Common Web Design Mistakes That Kills Your Conversions
With time, the approach to design a website has changed a lot. Earlier the designers used to focus on the fancy design elements to grab attention of people. But today, most of the web designs have a simple interface. Why? Because we want our visitors to focus on the main content of our site rather than appealing design elements. According to recent reports, minimal web design is highly effective in increasing the interaction and reducing the distraction of visitors. So, when users focus on the main goal of your business, the conversion rate of your site gets automatically increased. But these days people make various mistakes intentionally or unintentionally, while creating their site that leads to lower conversions. Sometimes they fill the page with too many Call To Action buttons while the rest of the time they use unconvincing images throughout their content.
These things turn off the visitors and that ends up at site abandonment. So, in this blog, we will let you know a number of web design mistakes that reduce your conversion rate.
But before you know what they are, I would like to briefly describe our web design Los Angeles company here. SFWPExperts is a high-rated web design company in the US that provides reliable solutions for issues such as low traffic, less conversion, and high bounce rates. Not just that, you can also contact us especially to get services like WordPress web design, web development, website maintenance, search engine optimization and more. With that complete, it’s time to let you know about the most popular web design mistakes that bring down your conversion rate.
4 Popular Design Mistakes That Hurts Your Conversions
1. Adding Image Carousel In Your Hero Header
For a moment, you can think that putting an image carousel on your site will enhance the user experience but actually it ruins their experience.
They generally come to your site with a specific purpose in mind such as buying your product, acquiring information about it or just compare its prices from other sites. But when they land on your site and see image carousels at the top of your page, they simply start checking it out and get diverted from the purpose they came to your site for. You show them multiple banners with top offers so that when they click on it they will directly reach your product page. But things happen just opposite as it generates confusion and makes them unable to make a confident decision.
What’s The Solution?
If you don't know how to fix this problem, I have some recommendations for you: - Use a manual image slider on your site instead of the automatic one - Keep just 2 to 3 sliders instead of too many - Increase the staying time for every slide - Speed up the slider load time - Make your slider navigation more intuitive
- Add a few control buttons such as play, pause, next, and previous One of the best examples of image carousel I want to put before you is Qualaroo’s homepage:
You can see they have added a pause and play button to their carousel to let visitors see the banners at their own pace. In case you also want to have such controls for your image carousel, we recommend connecting with our web design company in Los Angeles.
2. Putting Too Many Call To Action Buttons On Your Page
To check what is compelling your visitors to leave your site and go to your competitors, the first thing you need to do is review each element on your page meticulously. Check if it is really needed to boost your conversions or it is just there to confuse your visitors.
For example, you can look for unnecessary links, irrelevant offers, multiple CTA buttons and many more such things. Remember, the more choices you give to your visitors, the more time they will take in making a decision.
What’s The Solution?
It’s better to have only one call to action on each page. Remove everything that doesn’t contribute to your main conversion goal or replace it with something more relevant to your CTA. This will keep your visitors more focused on your CTA and they will likely click on it after reading your content. By adopting this technique you will not only be able to increase your conversions but also speed up your site by making it lighter. Betfair, an online gambling company, used to show their mobile app downloads on their landing page earlier. But when they noticed that it is not helping their conversions, they replaced it with the Facebook followers they had.
This way they added more stronger social proof to their landing page and it worked. They have seen an increase of 7% in their conversion rate after making this change. If you also want to improve your conversion rate and grow your business, speak to our Los Angeles web design company ASAP.
3. Using Stock Photos On Your Site
Putting stock photos on your site is one of the worst things you can do to your site. Yes, I am saying very much right because they reduce the credibility of your site and make visitors think that you have not created it by giving proper time and attention. This is the reason they often ignore such photos and sometimes leave your site. You might think that you have enhanced the look of your site by using beautiful stock photos, but it actually reduces your conversion rate.
What’s The Solution?
You can do several things to resolve this problem such as using your customer’s or other well-known personality’s photos who are part of your company. This will give your site more credibility than stock photos and help your customers trust your brand. A company named Highrise when put out the pictures of their customers on their landing page, they have seen an increase in their sign-ups by over 100%. Besides that, you can also look at the official site of one of the famous bloggers in the world, Ana Hoffman who has used her picture only on her blog to build trust with her audience:
If you also want to use your or your customer’s pictures on your site to increase the credibility of your brand, chat with the representatives of our Los Angeles web design company.
4. Showing Generic Testimonials To Your Visitors
Since you aim that more and more people buy from your site, it is important for you to first give them some solid reasons to trust your site. And I’m not talking about the generic reviews of your customers that you put out on your site something like - I love your xyzwebsite.com and I will also tell my friends to visit your site. It clearly reflects that no genuine client has provided you this feedback. So the fact of the matter is that you have to ask your customers to give specialized feedback about your site or services. This will help other visitors of your site to nicely understand the quality of services you provide and based on that they will make their own purchase related decisions. Besides that, you should also consider showing your awards and trust badges on your site to earn more trust of your potential customers.
What’s The Solution?
Avoid adding weak testimonials to your site that seem like they are written by any random person or you yourself. Instead ask your clients to provide a detailed testimonial about your services and display it on your site with their full name and picture. It is enough to make your visitors understand that the feedback of customers you have published on your site is real. And it would be even better if you add the name of their company too. For instance, if your testimonial shows that your services have cured anxiety problems of your customers, it is important for you to add the images of your customers with their service experience. Here, you can see one of the testimonials of Weight Loss Triumph:
Summing It All Up
Always keep one thing in your mind that irrespective of the techniques you apply to your site, you can’t be sure that they will definitely yield positive results for your business. To check out whether the changes you have made to your site is effective or not, it is always a good decision to perform A/B tests. This will give you a clear view of the results and help you make an informed decision. Apart from that, you should also analyze and optimize your website so that your users don’t have to wait while your site is loading. Fast load time of your website will also help you to achieve a large number of conversions. Do you have any questions about common web design mistakes that affect your conversions?
Let us be informed about the same through the comments section below! Besides this if you need other services such as website optimization, maintenance, or support, feel free to give a ring to our Los Angeles web design company.
At SFWPExperts, you can leverage a wide range of services not just limited to eCommerce web design and development but search engine optimization, online marketing, and copywriting as well.
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4 Common Web Design Mistakes That Kills Your Conversions
By mikedavistech
4 Common Web Design Mistakes That Kills Your Conversions
With time, the approach to design a website has changed a lot. Earlier the designers used to focus on the fancy design elements to grab attention of people. But today, most of the web designs have a simple interface. Why? Because we want our visitors to focus on the main content of our site rather than appealing design elements. According to recent reports, minimal web design is highly effective in increasing the interaction. Read more on https://bit.ly/2HhCQ7H
