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5 Different Type Of Follow Up Email Every ECommerce Store Should Send
In the eCommerce industry, follow up email plays a crucial role in acquiring new customers, retaining lost customers and repeat sales. No matter how popular social media becomes, emails will always be the most convenient and effective medium to interact with your new as well as existing customers. Marketer and eCommerce website finds emails to be a powerful advertising tool in spreading awareness about their brand and product.
According to the recent research conducted by superoffice, out of 1000 companies, only 24 companies (2.4%) send follow up emails to their new and existing customers. Follow up emails act as the communication channel between customers and the e-commerce website. That why every eCommerce website needs to know what type of email it should send to its customers.
An effective follow-up email strategy will surely help you to outperform your competitor.
Today few eCommerce websites are using various tools and software to automate their follow emails campaign.
In this article, we will help you to determine why it is important for you to send a follow-up email and what are the different types of follow up emails that your eCommerce website can send to recipients. We have listed different types of follow up emails like welcome email, abandoned cart email, Post-purchase follow up email and more.
If you are looking to reduce post-purchase dissonance of your customer then check our blog on 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance
Why is it important to send follow up emails?
Many of you may not know but follow up emails are one of the most effective and powerful tools that can help you establish a good relationship with your new as well as existing customers. Crafting an effective follow-up email strategy can help you to increase your conversion rate and outperform your competitors.
In the eCommerce industry, follow up emails are generated and sent to engage and encourage potential customers for making another purchase, return on your eCommerce website, welcome new customers and more.
For different situations, there are different types of follow up email, for example, to interact with your newly joined customer you can send welcome emails, to re-engage the inactive customer you can send re-engagement email, abandoned cart email and more. Below we have discussed the different types of follow up emails that you can send to your customers.
Different Type Of Follow Up Email Every ECommerce Store Should Send
1. Welcome Email
Today with the increase in e-commerce websites, most savvy online shoppers expect a welcome email as soon as they sign up or subscribe to a new e-commerce website. Your welcome email plays a crucial role in determining whether your new customer will become your potential customer or not. Because That’s the first time when you interact with your newly joined customer.
From the name you can identify the type of content, a welcome email will include. It is one of the most common types of emails that every user comes across in their daily life. Even if you are subscribing for any blog post or any newsletter you will get the welcome email. By sending a welcome email you try to show gratitude to your subscriber for becoming a potential lead.
In the eCommerce industry, welcome email helps you to introduce your business in front of the newly joined lead. So, the message inside your welcome email can make and break the relationship with your customer. If you look at the above stats by oberlo, an average of 82% of the users open their email rate, which means there is a higher chance of your message getting viewed by your potential customer.
Today many marketers try to advertise their product through a welcome email. if your business is among them then right away you need to stop because these types of activities irritate customers and there are chances that your newly joined customer may opt-out from your email list.
If you are sending a welcome email to your new subscriber then highlight what type of email they will get in the future. In the same email, provide them a reason why they should not unsubscribe from your email list.
And always maintain consistency after sending a welcome email. most of the time companies don’t interact with their subscribers after sending a welcome email and because of that, your new subscribers can forget about you.
Use below tips to crest an enticing welcome email for your subscribers:
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Thank your customer for joining your email list.
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Set expectations and tell your subscriber what type of email they will get in future Future.
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Tell about your e-commerce website by introducing yourself, you can include details about your niche ( but remember don’t advertise your product in front of your subscribers.
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If you have asked your subscribers to join your email list in return for some incentive. Then don’t hesitate or delay in delivering your incentive.
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Create attractive content inside your welcome.
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In the same welcome email or the following email, you can ask your customer to share the details to get more updates about the upcoming offer, sales, and discounts.
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Don’t forget to include the social media icons in your welcome email.
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The most important thing is don’t forget your customer after sending a welcome email. stay connected with them by sending various offer related emails and try to engage them by sending warriors newsletters.
2. Abandoned cart email
Follow up email type also includes Abandoned cart email used by almost every eCommerce website. It is the most popular type of follow-up email eCommerce website sends after a customer adds the product in the checkout and forgets/ refuses to buy the product. Sending an abandoned cart email helps you to remind customers about the product they forget to purchase. It also keeps your customer’s memory fresh about the product. Read more on
https://www.sfwpexperts.com/5-different-type-of-follow-up-email-every-ecommerce-store-should-send/
5 Different Type Of Follow Up Email Every ECommerce Store Should Send
By mikedavistech
