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5 Powerful Tips To Create A Conversion-Boosting Landing Page
In the last few years, you might have heard a lot about how to drive high traffic to your website and convince your users to try your products. But have you heard of a way that encourages your users to instantly buy your products? Well, a targeted landing page can do that for you in a very compelling way.
And let me make it clear that landing pages are not only helpful in boosting your sales but growing your email list as well. For example, when a user lands on your site, you can ask them to sign up for your newsletters, download your eBook or take a free trial of your products in exchange for their contact details. This may not gain you a quick conversion but surely after some time, you will achieve that. However, we are not here to just talk about the objective of the landing page but how to make it a conversion generating machine.
In this blog, we will share the top five UX tips to build a high converting landing page for your company. But before I do that, I want you to take a closer look at our web design company in Los Angeles that delivers excellent web design and development services around the world. Since it is just one aspect of websites, you may want to hire a company that works on other aspects too. So, at SFWP Experts you will also get services like website maintenance, landing page development, search engine optimization, and online marketing.
With that over, let’s come to the core matter in this content - how to create a high-converting landing page.
5 Proven Tips To Build A Conversion-Generating Landing Page
1. Fix One Goal And Turn It Into A CTA
There are many landing pages out there that want visitors to take multiple actions at the same time. This is not the right approach at all and so you should avoid practicing it. Because when people come to your landing page, they get confused about what they should do and what not. And when they are not able to make an informed decision, they simply leave.
So, it’s important for you to decide what is the main goal of your business. Whether you want your visitors to download your app, subscribe to your newsletter, or just buy your product. Once you have found your answer, turn that goal into an effective CTA and start counting your conversions.
For a better understanding of the concept, you can look at the landing page of the Cryptagon:
Their one and only goal are to get people to sign up for their app.
In case you also want to create a landing page that’s focused on only one of your business goals, contact our Los Angeles web design company today.
2. Include The Advantages of Your Products In The Headline
A headline is one of the first noticeable things for users when they come to your landing page. So, it is important for you to create a short, eye-catchy, and visitor-targeted headline that grabs their attention the moment they see it. Remember a well-written headline also contributes to higher conversions on your landing page.
So, always aim to craft a headline that emphasizes the benefits your customers will get from your products instead of how good your product actually is. Also while creating the headline for your landing page, you should keep in mind that it should look attractive from the customer’s point of view.
If that’s done correctly, you will see growth in your user interaction by each passing day.
Take, for example, the headline of Uber's landing page:
They have given an amazing headline to their landing page that motivates visitors to take action. “Get there” clearly reflects the action that Uber wants its visitors to take.
In case you also want your landing page to have such an actionable headline, get in touch with our web development agency to create it.
3. Create Unusual Landing Page Designs
Your landing page should stand out from the crowd and there are many ways to do that. Either you customize the current design of your landing page or create a completely new design for your website.
In the current scenario, box-style layouts seem to have captured a small portion of the web and are growing gradually. So, you can choose this particular web design trend to present your information on the landing page. This will not only make your visitors interested in your product but also give them reasons to keep coming back to your site.
Case in point: The landing page of the Ascend Indiana that uses this design to draw the attention of their visitors.
If you like the above web design and want the same on your landing page, simply talk to our web design company in Los Angeles.
4. Put Logos of Well Known Companies On Your Page
Adding logos of reputable brands to your landing page allows visitors to form a good impression of your company. Because when they see it, they simply understand that the product has been made by a reliable company.
You should not think that the logos of your clients should be there just to beautify your landing page because it serves other purposes as well. They compel your visitors to explore your products because many top companies are already using your service.
Apart from that, if your product or company has got a special column in some newspaper, magazine, or blog, include that as well in a separate “Featured in” section. If implemented rightly, these tips will improve your conversion rate for sure.
For the reference purpose, you can see the landing page of Platforma Web Wireframe Kit:
They have used logos of multiple companies on their landing page to establish a sense of trust in the customer’s minds.
5. Insert Numerical Data On Your Landing Page
Adding specific data to your landing page, be it in the form of numbers or percentage allows you to present your information more effectively. The moment you make a claim or promise on your landing page about the results your product produces, it makes visitors trust your company easily. So, you should always put some sort of data or statistics related to the information you are presenting on your landing page.
You can borrow some idea from Hotelchamp by looking at its landing page design:
See how the percentage shown above is grabbing the attention and conveying a clear message that their product will improve your results.
Final Thoughts On Tips To Create A High-Converting Landing Page
Knowing the tips to create a high converting landing page is just the completion of the first step. Once you have done that, you need to go through several examples of successful landing pages and observe the work of other designers. Learn from them how they have managed to create such a conversion-boosting landing page.
And when you come to know that there are multiple changes you need to make to your landing page, just return back and implement the same on yours. Always remember, the more convincing your CTA is, the higher conversions it will generate. So make sure your CTA stands out on your landing page as compared to any other design elements.
Do you have any questions about how to build a conversion-boosting landing page? Let us know in the comments section below! Once we understand your concern about the landing page, we will help provide you the relevant answers. Apart from this, if you want to avail services like professional web design and development, landing page design and development, online advertising and promotion, or anything similar, get into a conversation with us at the earliest. Bear in mind, SFWPExperts is the market-leading web design company in Los Angeles that guarantees each of our services will bring in surprising results to your business.
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5 Powerful Tips To Create A Conversion-Boosting Landing Page
By mikedavistech
5 Powerful Tips To Create A Conversion-Boosting Landing Page
In the last few years, you might have heard a lot about how to drive high traffic to your website and convince your users to try your products. But have you heard of a way that encourages your users to instantly buy your products? Well, a targeted landing page can do that for you in a very compelling way. And let me make it clear that landing pages are not only helpful in boosting your sales but growing your email list as well. Read more on https://bit.ly/35IRFu6
