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5 Things You Can Do To Increase Visitor Engagement
There are more than a billion websites running over the internet, including yours. Each has a different identity and probably different designs. You want your site to stand out from them but perhaps don’t know how to do it. And that’s the reason your site isn’t getting the attention it deserves.
Well, there are many things you can do to draw the attention of users to your website. And let me tell you that I’m not just talking about minimal website design and simple navigation. In addition to these, you can boost the loading speed of your website, optimize your content, and encourage your visitors to stay longer on your site. Doing all this will not just positively affect your conversions but also inspire your visitors to keep coming back to your site. And if this starts occurring, I don’t think you need the third thing to grow your sales and generate more revenue. Because if a visitor returns to your site after their first visit, it itself means they like their on-site experience and are interested in building a good relationship with you.
In this blog, we will briefly explain how to increase visitor engagement on your website in five easy ways. But before we go any further, I would like to pull your attention to our web design company in Los Angeles that offers website design, website development, and search engine optimization services. So, if you are looking to hire a trusted agency to grow your business, choose SFWP Experts without a doubt.
Now, let’s come back to the topic: how to increase visitor engagement on your website?
5 Proven Ways To Boost User Engagement On Your Website
1. Improve On Your Site Speed
The first thing that helps your visitors to form a good impression of your website is the fast load time.
If you succeed to limit your website loading time to 3 seconds then you will get a lot of visitors and their conscious attention. But getting high visitors alone won’t lead you to higher sales. For that you will have to put compelling content on your website and an effective CTA. Once you have done that you will be able to see more visitors’ engagement, more sign ups, and more conversions.
To check the loading speed of your site, you can use tools like Pingdom that will help you to know where do you stand in making a great first impression. In case you find that your site is taking more than 5 seconds to load, you can connect with our Los Angeles web design company to speed it up.
2. Enhance Your User’s Experience
You can improve the user experience on your site in another way as well.
The second thing you can do is simplify your navigational menu so that users who land on your site can easily get how the information on your website is distributed. This way they can find the content they are looking for in a matter of seconds and leave your site only after getting satisfied. You can achieve this by organizing your tags and categories, and inserting the parent categories in your navigation bar.
In addition to this, you can also take measures to make your site uncluttered. For example, you can remove the sidebar from your pages so that all the focus of readers remains on your content, not on other distracting elements.
In case you want to improve the user experience of your site urgently, simply get in touch with our Los Angeles web design company to get a minimal design.
3. Optimize Your Posts
In the pursuit to increase visitor engagement on your site, the next thing you can do is optimize your content. With content optimization, I mean reviewing your content and seeing where it can be improved to be more effective. For example, you can check for CTAs whether or not it is put out in the right place. If your content is too long, you can put your CTAs somewhere between the lines so that you get more leads out of it.
To know how much users scroll when reading your content, you can use a powerful tool like Hotjar. Based on the results you can put CTAs in your content in different places and reap the benefits then.
If you want to know the right way of putting CTAs in your content, feel free to have a word with the content strategist of our Los Angeles web design company.
4. Encourage Your Readers To Ask Question
This point is all about establishing a connection with your readers. As I told you earlier, first of all make it easy for your readers to find your content. Once they get it, ensure they interestingly read your content up to the end of the story. This will increase the staying time of your visitors on your site which is again a good thing from the engagement standpoint.
After you have written the whole content, the last thing you need to do is ask your readers a question about their experience about the post, what they liked, what not, and more importantly, if they have faced similar things that you did. This will result in more interaction, engagement, and thus conversions.
5. Create Comparative Content
The last thing I want to recommend is write about comparative topics. For example, WordPress.org vs WordPress.com, Blogger vs WordPress, Classic editor vs Gutenberg editor and many such. Content written on these types of topics invites readers attention effectively and they read it with a great interest.
Certain things you need to keep in mind while writing on comparative topics:
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Discuss both topics with solid reasons
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Don’t write in such a way that it creates controversy
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Put your thoughts about each topic carefully
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Refrain from imposing your opinion on your readers
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Mention as much details as you can about each topic
Once you have written the body of your content, write its conclusion in a way that it syncs well with general logic.
Wrapping Up
As you can see there are several ways to increase the visitor engagement on your site. If I explain everything in brief, first achieve the goal to have a fast-loading website. Then shift your attention to your navigation bar and make it easy to understand and use. Increase whitespace on your pages and aim for better visibility.
Once you have made sure these things are in place, jump right into content. Write conversational content that resonates with your audience and also put CTAs between the chunks of text. Lastly, end with questions and ask your readers to share their opinion on your post. Once you carry out all these steps precisely, you will see a significant growth in your visitor engagement.
Do you have any questions about how to increase visitor engagement on your site? Let us know in the comments field underneath! Also tell us about your experience, how useful you found this content for you. Aside from this, if you need business development or expansion services in any corner of the world, don’t forget SFWP Experts is at your disposal. Our web design company in Los Angeles offers WordPress web design, web development, software development, SEO, online marketing, and a fair few services.
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5 Things You Can Do To Increase Visitor Engagement
By mikedavistech
5 Things You Can Do To Increase Visitor Engagement
There are more than a billion websites running over the internet, including yours. Each has a different identity and probably different designs. You want your site to stand out from them but perhaps don’t know how to do it. And that’s the reason your site isn’t getting the attention it deserves. Well, there are many things you can do to draw the attention of users to your website. Read more on https://bit.ly/2R1bsfV
