9 Unique Strategies And Benefits Of Content Marketing

From the term content marketing, you can identify the subject matter of the article. In this article, we will be talking about what is content marketing? Why content marketing is important and various strategies involved in it. Top influencer and content creator says that having a quality and valuable content always helps a content marketer in getting more traffic.

 

To deliver valuable and productive content, the first and foremost thing is to know about your audience’s interests and demographics. If you are unaware of your audience then it is difficult for your content to get maximum reader.  However, there are various methods and strategies for content creation. Read our previous article on 7 basic steps of content creation and tips required to create SEO-Friendly content. These strategies will help you in understanding different types of content available and how you can deliver amazing content that can attract visitors to your content.

Getting maximum visitors is a dream come true for every content creator. To achieve that your content must have maximum reach. By using various Inbound marketing channels like PPC, Social Media, SEO and Email a quality content will surely get Maximum Reach. These types of practices are done to tell the audience that you have published new content. There are times when content marketer tries to create buzz for upcoming content through email and social media.

 

What is Content Marketing?

 

Content Marketing is all about sharing valuable and quality content using the various inbound methodology that can attract the maximum number of audiences. Content Marketing is considered to be one of the most effective ways of retaining potential and profitable customers.

Top brands like Microsoft, Taco Bell, American Express, Virgin Mobile, Mail-chimp and Walmart, etc consider content marketing to more effective than any other form of marketing.

 

Now you might be thinking why these top brands like to focus on content marketing? Well, most of the content is published to Drive more sells. And Content sharing helps in educating the audience about the brand and gaining audience trust.

 

According to wearesocials.com, internet users are increasing every year i.e. from 4.021 Billion in 2018 to 4.39 Billion in 2019. After looking over numbers you can analyze, how content marketing is more productive.

 

Watch the above video to see how Reebok published video content, that tells about life. The title of the video 25,915 days tells about the average span of human life.

In B2C a brand needs to get connected with the audience and content marketing helps big brands/businesses to share their emotions to create bonding with the audience. Even when we think of buying something we go with the brand that we trust most.

 

For Example:- You have gone out for a trip and want to have food. You found two restaurants one can be a local restaurant and the second is McDonald’s. Where would you think of having your food?  Well, as per our assumption you would probably go to McDonald’s. Because you know and trust that brand for their hygienic kitchen and food quality. There are various content marketing strategies that a content marketer should know. Before that let me explain to you the benefits of content marketing.

 

Benefits of Content Marketing

• Helps in driving conversion

• Increases Brand visibility

• Content Marketing Drive More sell

• High quality and informative content helps in getting more traffic

• Helps in increasing Website visibility in search engine

• Quality Content increases trust and  Domain Authority of a website

• Content Marketing can help in educating the audience about the brand

• Sharing content on social media help in gaining  social traffic and followers

• Helps in building brand reputation

• More Brand visibility

• Cost-effective than many traditional outbound marketing

Content marketing strategies

 

Prepare content according to buyer persona

 

Understanding your buyer persona is important as it focuses on your target customer based on market research. In content marketing, buyer persona helps you to understand your ideal customer needs, challenges, and requirements. Content has always helped a marketer in driving more sell and helps in boosting an ongoing or upcoming marketing campaign.

 

To better understand let me give you an example, there are group customers around who like to get a suggestion from their friends or family to buy any product. And a group of customers who like to read reviews of the product on the various review-based websites. If you read the above sentence carefully you may find that there are two different types of buyer persona.

To deal with that, you have to create a content marketing strategy that can fulfill and solve the problem of both buyer personas.

 

Create more targeted  landing page

 

A high-quality informative landing page always helps in getting customer information.  You can find these landing pages while reading an article or a blog. The main goal of the landing page is to convert your reader into a customer. Companies offer resources like pdf, ebooks, webinar signup in exchange for contact information like an email address — name, phone number, etc.

 

Suppose you are searching for a blog on boosting an online business. While surfing the internet you come across a website on the same topic. Once you click on the website you may find a pop up stating, double your business with our experts by providing your details.

Read More: Inbound Marketing Series: 9 Unique Strategies And Benefits Of Content Marketing

 

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