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Do You Really Need To Worry About Google BERT Update?
No wonder you have come here just to skim the answer and analyze whether you need to even pay heed to this update or not. But, one thing you must know is that this question can’t be answered in a single sentence. First, you need to understand what is Google BERT Update and how it is going to affect your current SEO strategy.
So, let’s get started.
What is Google BERT Update?
In the question raised above, BERT stands for Bidirectional Encoder Representations from Transformers. It is an algorithm that better understands what users are looking for when they type something into Google’s search box and press enter. This update works like a neural network that helps in making the users’ queries easily understandable for its search engine.
The search engine understands the user’s intent to find particular information with the help of natural language processing and this makes the user’s experience much more simplified.
If you are a business owner and you have found that your website is not displaying on the first page of Google, you must try our SEO services. We will optimize your website considering Google’s new BERT update and make sure a large number of users click on the link to your website. Our digital marketing & web design company in Los Angeles doesn’t just help you to generate more leads but also keep your visitors engaged through gorgeous-looking web design. You can approach our company SFWP Experts for business web design, web development, search engine optimization, online marketing, and other result-oriented services.
What is the need for BERT Update?
Google keeps making changes to its search algorithm continuously in order to make its search engine more user-friendly. It affects the SEO practices of businesses and what’s even more important that according to a recent update Google BERT will affect 10% of all searches. Though it may not sound like a great deal IT’S HUGE when it comes to rankings in search engine results.
We can help you in maintaining your SEO ranking if you hire us for working on your current project. Our Los Angeles based web design and marketing company doesn’t only provide its services in the US but different parts of the world and make sure they get higher ROI than their expectation. You can get in touch with us through call or email if you are interested in any of our services like SEO-friendly web design and development, social media marketing, online brand promotion, and many more. As your true digital partner, we guarantee our web design and SEO services will work and if you face any issue with your website we will also get in touch with ASAP.
How can BERT affect your company SEO?
With every change that Google brings, there is always some concern that makes business owners a bit disturbed. Is the new update beneficial or detrimental for their business? What changes they will have to make in their strategic plan? And, how it will affect their SEO practice?
The first and foremost thing that you need to understand about BERT update is that Google does not penalize any website for their current SEO practices. What is bringing results for you today should also bring results for you tomorrow. The main aim of Google to launch a BERT update is to improve the understanding ability of user queries using the latest AI technologies. So, you can be sure that this update won’t affect your current website content traditionally but it is necessary for you to at least examine your current SEO strategy and make changes if needed.
For more details about the BERT update you can also communicate with us using any telecommunication channel and we will clear your doubts within minutes. At our Los Angeles web design and marketing company, SEO analysts, copywriters, and digital marketing executives work collaboratively to make sure your website ranks within the top 10 search results. We don’t implement a pre-prepared set of strategies on all websites but create a distinct strategic plan for each of them based on the specific business. We build personalized websites, mobile apps, and custom software for enterprises and startups that helps them in running their business smoothly.
What you should emphasize following the launch of the BERT Update?
1. Focus on creating high-quality content that should be unique, useful, and informative.
Generic content won’t rank higher in the search results as compared to the unique content. For example, if you want to write about “how to avoid weight gain during holidays” you should focus on everything including what foods you should avoid, when you should consume food, and how to cut calories using simple swaps, rather than just covering low carbohydrate fad diet.
2. Stop paying attention to keyword density as Google’s algorithm better understands the context of the content and the information a user is looking for. Very soon BERT and other future AI updates will start focusing on making the search engine user-friendly for everyone instead of calculating the keyword density of the content.
3. Make sure the content you are creating for online users is long, comprehensive, and specific about a topic or solution that delivers the best answer to user queries.
4. Revisit your keywords and update your content if you notice a sudden drop in your website traffic after the BERT update. Ensure that your content can satisfy the reader’s hunger for knowledge when they will go through your content.
If you want to know how you should write your content in order to provide readers with useful information that they are looking for you can visit our site and take a look at our content. Our web design and marketing company in Los Angeles also offers content writing services at fair prices and make sure your site gets the highest attention that it deserves. Not just content writers, we also have professional web designers, graphic designers, and developers who will create an amazing website for you that will help in achieving your online goals.
Summary
What we conclude from this post is that businesses need to be more active about creating engaging and effective content instead of focusing on the keyword density. It will not just boost their website traffic but increase their conversion rate as well.
To get a clear idea of how you should create content for your readers, think about the information that you would like to acquire if you ask Google - “How to cure cough and cold?” You will obviously like to read a well-written content that explains what medicines you should take, what foods you should avoid, and what activities you should not perform while you are suffering from cough and cold. This type of content is more likely to satisfy your hunger for knowledge as compared to one which shares incomplete information. Take inspiration from such ideas and start writing long and specific content.
Though the ideas I have shared in this article are sufficient for you when it comes to engaging your users with comprehensive content if you need any further assistance for content creation to give us a call or send an email describing your query. The representatives of our reputed Wordpress website design and marketing company will get in touch with you very shortly as we focus on delivering excellent customer service by answering their queries or resolving their technical problems. SFWP Experts specialize in responsive web design and development, web hosting, website optimization, and other digital marketing services that are designed to bring great results and grow your business.
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