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10 Actionable Tips To Optimize Your Website For Voice Search
Those tactics have grown obsolete yet existing, where you type a search query to find the result you are looking for.
These days the most efficient search method that is trending all around is named as Voice Search.
Though it came into existence over a decade ago, its use has only taken place in the recent past.
This technology allows users to speak search phrases to the voice search system to get the desired results.
But as far as I can guess, you would have come across the voice search feature first when using Google search engine, right?
Now the fact of the matter is who keeps themselves from replicating a good idea?
Whether it is Apple Music’s Android app or Spotify, nowadays many applications have voice search features.
And considering the importance of this feature, nowadays webmasters have started optimizing their websites for voice search.
Even experts have predicted that the worldwide use of voice search will reach 50% by 2020.
But that’s not the point, the point is how can you prepare your site to kill it in the future course of time?
We tell you everything that you need to do to optimize your website for voice search.
In this blog, you will have a look at some tips and strategies that will help online users to find your website through voice search.
In advance, I would like to share some important details about the strategic web design company in Los Angeles - SFWPExperts. Regarded as the best website problem-solver in the entire US, this company is apt for availing a handful of quality services that fall in the IT and digital marketing category. You can exchange words with them for a whole host of services including WordPress web design, WordPress web development, theme design, plugin development, search engine optimization and pay per click advertising.
Let’s keep that aside for a moment and take a deep dive into the main matter of the content -
How To Optimize Your Website For Voice Search?
1. Prepare A Good Plan of Action
As the use of voice search for finding relevant information increases, you need to make your website adaptable to both the current and future needs of this technology. By that I mean you need to develop and implement a strategy so users can find your site in search results using voice search. Evaluate all the keywords that are appropriate for your business, your existing content, and for those blog posts, you will create in the future. Create new content including the language voice search systems can understand and then post it on your website as well as different platforms.
2. List Your Business Online
This is necessary for those having local businesses. If you don’t have one you can skip this and move to the next part of the content.
One of the nice ways to prepare your business for voice search is by ensuring you have a strong online presence.
For instance, wearable tech devices come with small screen sizes and that isn’t just sufficient to do much. Besides, mobile phones have voice assistants like Google Assistant for Android and Siri for iOS, that are compatible with voice search. So, a major chunk of your potential customers will come through smartphones if you get your business listed online.
But what about virtual digital assistants?
They can’t show search results especially for local businesses, instead, they show business listings in the first place. This is where your business could be left behind and possibly, take a financial beating.
If you want to get your business listed online and drive high traffic through it, approach us for these works. By deploying experienced marketing associates and SEO professionals into your project we will bring in the results you aim for. Centered in Los Angeles, our web design company offers a myriad of services to clients around the world, that are responsive web design and development, web support and maintenance, internet marketing, online advertising, SEO, PPC, and so on.
3. Research Appropriate Keywords For Your Business
Take note that your potential customers will be using voice search and not keywords to find your website. That means you will have to optimize your website according to increased keyword length while taking into consideration how humans generally communicate.
So instead of targeting a keyword like “Los Angeles web design company”, you need to focus on something like “do you know of any reliable web design company that is based in Los Angeles?”.
So, the point where I’m trying to make is that voice search isn’t about delivering the suitable results but rather it's about the activities related to search terms.
If you are still facing issues in optimizing your website according to human communication, you can opt for good SEO software to help you find out multiple keyword strings that will work for driving visitors to your site.
4. Optimize Your Google My Business Page
Mobile voice searches probably cover a massive chunk of local-based searches than the text searches.
For this reason, it is important for you to optimize your Google My Business listing around terms that are most commonly used by voice searchers around. Also, make sure to put location information of your business at the bottom of your web page so users can know how quickly you can deliver your services to them.
Usually, there are two ways a user can search for local businesses online:
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Pizza restaurants near me: To produce results for this type of search query, Google accesses the user’s location first and then filters out GMB (Google My Business Accounts) to present them the most relevant answer.
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Pizza restaurants in California: To produce results for this type of search query, Google checks local keywords to provide users with the most relevant answer.
One thing you must remember here is to make sure the name, address, and phone number in your GMB account is absolutely correct. What’s more, you need to do is to ensure maintaining consistency in other local directories when submitting your business details.
Just in case you need help with your Google My Business account creation, you can refer to us at almost any hour of the day. We have a special team for managing digital activities of businesses to enable it to achieve the targeted goal. For delivering such high-quality professional services only, clients across the globe have collaborated with us. Have in mind that our Los Angeles web design company offers several services to online businesses such as mobile-friendly web design and development, UI and UX design, email marketing, copywriting, conversion rate optimization, search engine optimization, and so forth.
5. Increase The Loading Speed of Your Website
Probably every SEO analyst knows that page loading of websites matters a lot when it comes to ranking positions in the search results. And also with loads of digital content on the web, the faster your site loads, the better user experience it will deliver.
According to a study conducted by one of the optimal digital marketing agencies, websites having simple and easily understandable pieces of content ranks better in the SERP. In the same study, it was also found that Google rewards web pages with fast loading speed with good ranking in the search results.
6. Tune In Your Site For Question-Based Keywords
This includes why, when, where, how-to, and much as such.
Just to let you know most of the voice searches start with question-defining terms like who, why, how, and the rest. So, it is necessary to find out the ways how your audience speaks when they are searching for your products, services, or even websites.
In addition, you need to consider that voice searches are more conversational in nature and usually a bit longer than text searches. Therefore, you need to use more and more long-tail keywords in your content to get higher positions in the search engine results for voice searches.
Answer the Public and Buzzsumo’s Question Analyzer are just a few tools you can use to find the voice search keywords for your business and create content based on them.
If you also want to optimize your business website for long-tail question-based voice searches, but don’t have enough time to do that, connect with us. With an exceptionally well SEO team with lead magnet experts, we can increase the traffic on your website, lead generation numbers, and ultimately the conversion rates. Not just this, we are also involved in professional website design and development services that meet our clients and their user expectations pretty well. In a nutshell, you can reach out to our Wordpress website design company for a variety of services like custom web design and development, landing page design and development, social media management, internet marketing, SEO, PPC, and on and on.
7. Build Question-Based FAQ Pages
To be clear, question-based searches are increasing day by day and an average voice search result consists of 28 - 30 words.
Having a FAQ page on your website will meet both of these conditions rather well.
This is the reason creating a well-designed FAQ page is important that answers most questions of users. That’s not all, voice search results are more likely to come being sourced from a FAQ page than regular desktop results.
Besides, you can also include high-performing keywords in the descriptive content when answering FAQs. This way you can increase the chances of popping your website on the top of search results when users will perform a voice search.
8. Create As Much As Possible Voice-Search Friendly Content
To be on top of the reader's mind, one thing you must remember is to produce easy- to-read and conversational content.
Not only it is helpful in attracting more users to your site but conveying your message clearly and effectively. Additionally, for an automated voice to easily read your content, make sure its language can be easily perceived even by a 9th-grade brat.
If you don’t have much time to produce voice-search friendly content, don’t worry we have your back. Many creative content writers are part of our Los Angeles web design company who knows how to bind readers with naturally-flowing and interesting content. We can provide you services in almost any corner of the world while maintaining its proper quality level. Some of the offerings we are popular for sound as eCommerce web design and development, website hosting and maintenance, content writing, content marketing, search engine optimization, and online marketing.
9. Don’t Use Jargons In Your Content
As you remember well, it is highly recommended to use a rudimentary, natural, and conversational language in your content. It’s because people use such language only when they perform voice searches. This means your content must match with the user’s search term to show up at the top positions in SERP.
To be crystal clear in your approach, I would like to share another chunk of information - a study by an esteemed digital marketing agency in the US shows that an average Google voice search result is written in quite a simple way so a 9th standard student can easily understand. The simpler your language is, the higher the chances of your content to appear on the first page of voice search results.
An easy way to check your content’s readability is by using tools like The Hemingway App. All you need to do is copy your content from the source and paste it in this application. The app will show you the readability level of your content as well as some effective tips that will help you in improving it.
10. Don’t Overlook The Importance of Regular SEO
When you make a priority to produce great content while doing your traditional SEO chores, you are also improving your chance to do exceedingly well in voice search. This is the reason websites having high DA (Domain Authority), better rankings, and high user engagement performs excellently in voice search.
Closing Words
Of late voice search has started gaining traction and that day is not too far when it will become a top choice for the online search. For businesses to stay ahead of the curve in 2020, they must be able to do voice search SEO in the best possible way. At the same time, they need to make sure their regular SEO activities are being carried out at optimal speed either.
If all this is done correctly, rest assured your website will become Google-friendly and of course appear on the top in search results.
Now that you know how to optimize your website for voice search, it’s time to get to work following the tips listed above. At any point of time, if any problem emerges in your website, you know whom to contact? SFWP Experts! We have the best technology, resources, and ideas to enhance the rankings of websites as well as fine- tune its functionalities. Have a word with reps of our Los Angeles web design company if your online business needs any of the services among personalized web design and development, website repairing and maintenance, online marketing, social media marketing, SEO, PPC and many more.
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