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How To Automate Your Email Marketing (4 Tools To Explore)
Today, in this blog we have collected four best tools to automate your email marketing task. Upon reading this post, you will come to know how you can save your time on email marketing and invest it in other important activities of your business.
Before we begin, I would like to type a few sentences about our web design Los Angeles company that offers web design, web development, and online marketing services. We are determined to grow small and medium-sized businesses around the world with our design, SEO, and marketing strategies. So, if you aim to drive more traffic to your site, collect more leads or boost your conversions, contact our company SFWP Experts now.
Coming back to the subject of this content, let’s understand -
What Is Marketing Automation And How It Works?
Marketing Automation is the process of deploying software instead of marketing executives to carry out your online marketing tasks. Though what part of online marketing you would like to work on totally depends on you. For instance, there are multiple tools for doing email marketing, social media marketing, and search engine optimization. In addition to that, there are also All-In-One marketing automation tools that manage most parts of your online marketing.
If I make you understand it in more depth, let’s say you post a blog every day on a social media platform. Though it takes just a couple of minutes to execute, those minutes could make an hour or more in a month. Now if you think that way, you will want to save on this time and invest in the core activities of your business. Fortunately, there are a number of applications out there that allow you to schedule your repetitive tasks and save on your precious time and energy.
In case you want to hire a professional to promote your products and services instead of online marketing tools, get in touch with our Los Angeles web design company. We have many SEO and digital marketing experts to take care of your website and grow your sales.
With that over, let’s turn towards the next topic in this content -
What Is Email Marketing Tools And How It Works?
Email Marketing refers to the process of sending commercial messages to a large number of people to advertise your products, increase your sales, or ask your users to make donations. It is one of the most effective forms of online marketing that boosts the purchases of your inventories dramatically.
Sometimes you would have seen that when you visit a website to buy some products, you find it, add it to your cart, but can’t place the order for some reason, you instantly receive an email regarding your abandoned cart. So how did it happen? Who is tracking the activity of millions of users on a website? Actually, it’s an email marketing automation software working in the backend of the site that interprets the behavior of visitors meticulously and takes actions based on a set of predefined criteria. Websites like online stores collect your data through cookies and use them to understand your needs in a better way.
Do you want to run some sort of email marketing campaigns to reach out to new potential customers? You can have a word with the representative of our web design company in Los Angeles that has adequate resources and appropriate professionals to do this job. Taking our services is better than any email marketing tool since they have limited functionalities but we can work in a flexible way depending on your business needs.
Now let’s dive into the available email marketing tools:
Top 4 Email Marketing Tools Your Business Needs
See the steps to acquire customers is bringing traffic on your site, letting them discover your products and services, and obtaining their contact details. This way you generate leads and communicate with your possible customers to convince them to purchase your products.
So, our starting point for further discussion is going to be lead collection. We will take a look at some of the excellent email marketing tools that facilitate your lead collection task and streamline the further conversion process. It includes all the email marketing efforts you put in to get a conversion such as collecting emails from your website, adding them to your email delivery list, and keeping in touch with them to convert.
Let’s look at the popular email marketing tools now:
1. AWeber
AWeber is an amazing email marketing software that is focused on connecting businesses to their potential customers seamlessly. It works well on WordPress powered websites and has a bunch of features to offer. To be clear, you will get a few templates for newsletters and autoresponders that inform your potential customers that you successfully received their message or request. In addition to that, it provides you with options to manage your email lists and track your emails.
Being a user, what you may like about this application is that it offers a 30-day free trial and full support on a single click of a button. Considering that I can say AWeber is a risk-free tool to use, no matter if you want to exploit it for a small or medium-sized business.
Do you think your commercial emails are not getting the type of response you want? There may be issues with its content that would be failing to convince your prospects to check out your products. To deal with this situation, you can connect with our web design company in Los Angeles. We will create effective email marketing content for you that will compel your prospective customers to take action immediately.
2. Constant Contact
Constant Contact is just another email marketing application on this list that is specially designed for small companies to stay in touch with their prospects. It’s easy to use, quick to set up and doesn’t cost too much to maintain. Using this email marketing tool you can create email lists, integrate templates for your newsletters, and do a lot more.
What feature I really find useful in this software is the ability to set up a calendar that will execute your tasks automatically once you have configured it. This saves a large portion of your time that you can use in other areas of your online business.
Talking about its condition of usage, you can exploit it for 60 consecutive days freely and then subscribe to a monthly plan.
Are you failing to grow your sales through email marketing? We can help you achieve your sales goal by utilizing other online marketing strategies. All it takes is to communicate with the executive of our Los Angeles web design company. It’s not that we will just bring customers to your sales funnel anyhow but in addition to that, we will also review your email marketing strategy and make changes to it to yield better results.
3. Mailchimp
Perhaps the best yet affordable email marketing tool that’s available over the internet is Mailchimp. Since it’s absolutely free, it is used by businesses of all sizes to reach their future customers. The main highlights of this email marketing application are well-designed autoresponders, email templates, and drag and drop function to build as desired emails. What’s more, it allows you to send emails based on the timezone and location of various users. However, the most important thing is it works smoothly with WordPress and provides needed support and assistance when needed.
4. Drip
The last email marketing tool we have for you is Drip. It is largely targeted at bigger enterprises to make it easy for them to get into communication with their possible and current customers.
With this incredible software, you can automate your email marketing with ease and drive your potential customers to your sales funnel. The best thing about this resource is that it works nicely with major CMSs including WordPress and also allows you to create web forms to collect quality leads. In case you feel skeptical about its usage methods, you can always refer to its guides and other documentation.
Conclusion
Performing marketing activities for your company may consume your lot of time and energy. Unfortunately, many business owners don’t have that for doing such menial tasks. This is the reason they should consider using the above-mentioned email marketing tools to communicate with their prospects. Remember relying on targeted software is better than doing things manually because it saves you a great amount of time.
Once you start implementing our suggestion, you will notice better results for your business. Starting from increased global reach to expanded customer base, you will experience all with these email marketing tools.
Do you have any questions about any of these email marketing tools? Ask us in the comments below or simply drop us an email describing your query. Once we get to know what you want to clear out, we will come up with the most suitable answer for you. In addition to this, if you want to leverage any particular service for your business, you can contact our Wordpress website design company for assigning the duties. Our company SFWP Experts offer professional web design, web development, SEO, online marketing, email marketing, and a lot more that you might need.
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How To Automate Your Email Marketing (4 Tools To Explore)
By mikedavistech
How To Automate Your Email Marketing (4 Tools To Explore)
Marketing Automation is the process of deploying software instead of marketing executives to carry out your online marketing tasks. Though what part of online marketing you would like to work on totally depends on you. For instance, there are multiple tools for doing email marketing, social media marketing, and search engine optimization. In addition to that, there are also All-In-One marketing automation tools that manage most parts of your online marketing. Read more on https://bit.ly/31YQ8wE
