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How To Fix Up Most Common WordPress SEO Problems?
In the online marketing landscape, SEO plays a key role in driving businesses to brands.
What do they do?
They optimize your website according to search engine algorithms so it appears at the top in search results.
On-Page and Off-Page SEO are carried out to let Google index your site and render it when users perform search associated with your web content.
This way users find your site and explore your products, services, and content.
But do you know which platform is majorly used for website development?
Of course, it is WordPress.
And WordPress users too have to face and deal with some common SEO problems.
One thing that can be said about SEO for sure is that it is not a Set-and-Forget type of task.
SEO problems are constant and you need to be fully prepared to tackle it over time.
In this blog, you will get to read about most common WordPress SEO problems and its solutions.
But prior to getting into the discussion, I want to notify you about an excellent web design Los Angeles company - SFWP Experts.
This is the perfect agency you can collaborate to take your business to the next level, without a doubt. They offer multiple result-oriented services all around the world including WordPress web design and development, WordPress plugin development, search engine optimization, conversion rate optimization, and internet marketing.
Over to the short description, let’s move on to the main talking point in this article.
1. Broken Internal Links
These are the links that point to other pages of your WordPress website. A broken link is responsible for not only ruining the user experience, it also affects how Google values your site. The more broken links you have, the more problematic it is for your users. On top of that, it can cause Google to reduce the crawl rate of your site as well.
Though there are many ways to resolve this issue, I highly recommend using the Broken Link Checker plugin. When you install this plugin, you will have to go to Settings >> Link Checker page and then it will automatically start to scan your website to find broken links if any. Obviously, if you have a large website it will take longer to complete the scan. Once the scan gets completed, you will see a link displaying how many broken links your website has.
Do you know what’s the best thing about this plugin? You can update the broken links right from there by either changing the URL completely or unlinking it from other pages.
Take note that this plugin uses a lot of resources when activated so it is recommended to deactivate it when you have done the job. Also make sure to reactivate and use it every month to ensure that your website doesn't run into issues again.
Just in case you fail to avoid problems, remember we are always available to help you out. Our Los Angeles web design company creates, repairs and maintains websites, no matter it belongs to which industry. We have certified designers, developers, and SEO professionals who not only focus on attracting potential customers but also convincing them to keep coming back to your site. We can help you grow your business and strengthen your online presence by offering services like professional web design and development, website hosting and maintenance, pay per click advertising, social media marketing, and search engine optimization.
2. Slow Loading Website
Site loading speed is an extremely important factor that’s taken into consideration while determining the ranking of websites in the search results. How quickly your website displays on the user's monitor really matters when it comes to SEO and user experience. The slower your site loads, the lesser visits it will get.
Most users who come to your website definitely want to access the information as fast as they can and if your site takes too long to respond it’s less likely anyone will stick around for it.
To make your website load faster you can try out various things. A wide range of plugins are available today that focus on improving the “Page Speed” for websites.
Three most useful plugins that you can put to best use are as follows:
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W3 Total Cache: This is the most appropriate plugin to fix up any browser caching issues that are found in Google Pagespeed Insights. In addition to that, it also helps with page compression.
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Autoptimize: This plugin can be brought to action to minify HTML, CSS & JavaScript files.
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EWWW Image Optimization: This is our top pick for optimizing the images, however, to get better results you should opt for the paid version.
One thing you must have in mind while dealing with the issue of slow loading websites is that sometimes it occurs due to delay in server response time. Unfortunately, there is no plugin to fix this issue but you can upgrade your hosting plan to accommodate new software and increase your resources.
Alternatively, you can get in touch with us and share your concern. First, we will thoroughly check your website and then identify what are the root causes that are making your site to lag.
For many years we have been maintaining websites that are the main source of money-making for clients. We offer a host of services in different parts of the world such as ecommerce web design, web development, website support, website maintenance, email marketing, SEO, PPC and online advertising and promotion.
3. Duplicate Content
Believe it or not, having duplicate content on sites is recognized as one of the biggest SEO pitfalls today. Whether it is a content-savvy user or Google itself, either of them don’t like reading the same words repeated in more than one of your pages or even on other websites. The search giant will destroy your top rank in the search results when they will see it.
But when we talk about WordPress, content duplication is not about just finding the same lines of words. There is more to it:
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Duplicate links: More than a couple of URLs that take users to the same content will translate into duplicate content on your website.
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Tags and Categories: This can include multiple blog posts in just one page. The snippets of the different blog posts and the archived pages generated with each new tag and category results in the content duplication and that’s not for your website ranking.
An effective way to fix the issue of duplicate content is to check how original your content actually is using Copyscape. When you find a duplicate version of your content, the first thing you need to do is inform Google using Google Webmasters which one is the authentic written material of your writer and that the same needs to be crawled.
By doing so, you tell the search engine which one of your content should be used to index. Also, what you can do to protect yourself from various URLs that share your same content is using a canonical tag by adding the code line shown below to the original and duplicate version of your content.
Besides, I must tell you that to avoid duplicate URLs on your WordPress website, make sure that a web page and blog post never share the same title. And, if you use the Duplicate Post plugin, keep in mind to change the URL of the imitated page and that should be different from the original one.
Although churning out comprehensive and informative content is not everyone’s cup of tea, you can always approach us for creative copywriting services. Being the most trusted Wordpress website design company, we truly dedicate our learning and skills to client’s businesses to take it to a whole new level.
You can find us suitable for many purposes including custom web design, web development, UI design, UX design, search engine optimization, conversion rate optimization, and many more.
4. Not Using Alt Tags
The alt tag refers to the HTML attribute of images that reflect the details about its content. Sometimes if the image won’t load on your WordPress website, the alt tag will be there to provide details about the image as well as its function.
Another role of Alt tags is to strengthen the keywords on your page that further makes the page information easier to understand for the search engines.
However using the alt tags for your images is not a difficult job.
Just find the HTML code of your image and then add the tag by including the code displayed underneath:
5. Imprecise URLs
In your internet browsing journey, many times you would have come across an URL such as:
www.yoursite.com/index.php?2526858
This URL conveys actually nothing when you look at it and so the search engines. It is not good for SEO. Sticking to the following practices will help you to create user-friendly and search-friendly URLs for your site:
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Keep Them Clear And Concise: Don’t force people to use URL shorteners whenever they want to share your content on social media sites or other places. Instead create a short title for your page and allow users to understand what the link is all about just by taking a casual look at your URL.
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Make Them Easy To Read: Be mindful if your URLs are readable, it will be easy for users and search engine crawlers to get it.
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Include Keywords: If the keywords you want to rank your website for is included in your URL, you will increase the chances of your website to achieve a high click-through rate and better rankings in the search engine results.
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Avoid Imitation: If at least two of your WordPress URLs take users to the same content, you will split your SEO results and reduce the potential to receive heavy traffic in the process. In that case, what you can do is to implement the rel=canonical if one of your pages completes the other and 301 redirect if the other page is of less value than the original one.
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Prevent Using Underscores: The major search engine, Google themselves asked web developers to use hyphens (-) instead of underscores. Therefore, you should also start doing the same since hyphens always prove to make the job easier for search engine crawlers.
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Remove Stop Words: In addition to doing so many things for making your URL clear, avoiding the use of stop words in URL is equally important. The list includes a, the, but, others, and so on. These are not mandatory to be part of your URL since they could make your URL look longer.
As per the Yoast SEO, the perfect URL structure that you should strive to create is shown below:
So, if you want to avoid making the URL structure mistake for your WordPress website, ensure that you have a permalink structure that looks like the one shown in the picture above. And make sure this must be done before you create your pages or posts.
Wrapping Up This Post Containing Common WordPress SEO Problems
It’s better to establish one thing in mind that your WordPress site will always face SEO problems as and when you move towards receiving high traffic on your site. It’s not a one time process and requires constant effort to keep your site appearing at top in search results. To make sure that your website SEO is always in the best of its health, resolve problems immediately as soon as it emerges.
Also be patient until you see the positive results coming because SEO doesn’t work instantly. And most importantly, spend some time catching up with the changes made by Google which in turn will reward your site with a better position in the SERP.
Remember if there is anything we can help you with, let us know on call or email. SFWPExperts care for its clients and can provide you all the essential services that are needed to digitally promote your brand. A bunch of result-oriented services for which you can get ahold of our Los Angeles web design company includes responsive web design and development, landing page design and development, online promotion, internet marketing, SEO, PPC and the remaining.
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How To Fix Up Most Common WordPress SEO Problems?
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