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How To Update Your Old Blogs To Increase Your Traffic
Creating new content frequently is time-consuming and effort demanding.
Sometimes you are up for that, the other you are just not.
Then what to do in such a situation?
Can we update our blog posts targeting new keywords?
Will it still be Google-friendly?
Will I get loads of visitors?
Well, I will say you must give it a try.
Why?
Because it has brought some really amazing results for other digital marketers out there and so should for you.
How can I back up my claim?
Take a peek at the outcomes reported by a top SEO-training company in the world:
They reported tweaking an old blog post led them to achieve 58% organic boost in the website traffic.
That means going along with the trend to re-optimize your old content isn’t a bad thing at all, knowing that other people are doing it for a reason.
In this blog, we tell you how to update your old articles to receive heavy traffic.
But before that I want you to know what SFWP Experts is all about. This is a cutting edge web design company in Los Angeles that deals with everything IT and online marketing department includes. Whether you want to avail WordPress web design, web development, landing page development, PPC, SEO, or online promotion, they will nicely work on your project that will elevate your conversions.
With that finish, let’s walk through the heart of the content — what steps you need to follow to update your old blog post.
5 Steps To Update Old Blogs For Better Rankings
Step 1: Determine The Goal of Your Original Keyword
As they say, changes in digital marketing are inevitable, so what would have worked for you in the days long gone may not work for you now.
Ever since the BERT algorithm was released in 2019, Google’s focus has been shifted from a less-serious approach to user intent to a more serious one. If you don’t know what BERT stands for, let me tell you it represents Bidirectional Encoder Representations from Transformers. This particular algorithm aimed at understanding the prepositions used in search phrases like for, to, and other similar.
Now the question arises how should you adjust content to BERT?
First of all, make sure that your content doesn’t contain irrelevant keywords that have inappropriate modifiers otherwise Google will place your blog post at the lower positions in the search results.
Secondly, check if there is any way to add keywords having modifiers relevant to the subject of your content.
Do you want an expert to find high-performing keywords in your niche? We can lend you help by deploying the best SEO analysts at our Los Angeles web design company to your particular project. They will perform thorough research and provide you with a list of keywords using which you can take your site to the top of search results.
Step 2: Check The Effectiveness of Your Original Keyword
Did you get carried away by the flow to be a top ranker when you wrote your blog post for the first time? I recommend you to check if your main keyword is highly competitive, too broad, or aren’t searched quite often.
Even though you find that your keyword has low search volume, you don’t need to worry since long-tail keywords are good for your rankings.
The point I’m trying to make is long-tail keywords help your site to appear in the higher positions in the most relevant search results even though they don’t have high search volumes.
Though you can check the search volume of a particular keyword using Keyword Planner in Google Ads. Not just this, you can also have a look at Google Trends to check out the popularity of your keyword.
Are you looking for an experienced digital marketing company? Do you want your site to appear on the first page in SERP? Just make a call to our Los Angeles web design company or drop an email mentioning your service requirements. We’ll consider your request and help you reach out to your target audience with a well-optimized site for search engines.
Step 3: Look For New Focus Keywords
After you have published a blog post, Google may rank it for keywords that you never wanted to. You can get such keywords in Google Search Console.
You just have to head over Search Console and click on the Performance in the sidebar.
Carefully look at each of them and you could find your new focus keyword here.
In case you don’t know what should be the focus keyword for your particular page or post, we can let you know that with a little research. What you need to do is just share the goals and objectives of your website with our Los Angeles web design company.
Step 4: Re-Optimize Your Web Pages
Have you heard of E-A-T? It stands for Expertise, Authority, and Trust — three factors that Google uses to find out how much it should trust a brand or a website. Since the end goal of Google is to deliver customers the best possible experience, it only promotes websites that it finds trustworthy. What’s more, it also helps webmasters to get an idea of what Google looks for in a web page.
Now, the answer you must be looking for the question — how to comply with E-A-T when re-optimizing your web pages?
To that I’ll say:
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First of all, update your content regularly — not just for optimizing your website for search engines but also to make sure all the details are up to date.
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Make you're About Us content convincing to gain higher authority.
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Provide your visitors with multiple methods to communicate with you.
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Hire professional writers to create quality and engaging content for your website.
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Consider redesigning your website to form a more professional image of your brand among your target audience.
Once you have done this, you should be able to see your site ranking at the top on Google’s result page. If not, let us do additional analysis on your site and then we will hand over an authentic report to you. Throughout our journey, if we find your site needs a full redesign, we will make sure it gets that too. Just for your knowledge, our Los Angeles web design company has always been professionally supportive to clients around the world and is still there for their needs.
Step 5: Audit The Whole Content of Your Website
Now that you are updating blog posts, I’ll say review each and everything you come across and get rid of bad apples like thin content, and old stuff that’s no longer needed.
This might come to you as a shock but there are people in the internet marketing industry who took off 90% of his client’s blog posts that contributed to three to six times traffic increase in 24 months.
Though this example inspires confidence but don’t forget it’s a bold move and if you are considering doing it, give it a second thought. Take note that content overload issue is a serious problem, that’s why you should keep checking your blog portfolio.
An easy way to run a content audit is to use tools like Screaming Frog.
The Endnote On Updating Your Old Blog Posts
I’m sure you would have got a clear picture of the benefits of updating old blogs in this article. In case you need some sort of assistance from our end, don’t forget SFWP Experts are readily available to help you out. To be precise, our Wordpress website design company can provide you with services like blog site design and development, app and software development, content writing, content marketing, PPC, SEO, and on and on.
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How To Update Your Old Blogs To Increase Your Traffic
By mikedavistech
How To Update Your Old Blogs To Increase Your Traffic
Creating new content frequently is time-consuming and effort demanding. Sometimes you are up for that, the other you are just not. Then what to do in such a situation? Can we update our blog posts targeting new keywords? Will it still be Google-friendly? Will I get loads of visitors? Well, I will say you must give it a try. Why? Because it has brought some really amazing results for other digital marketers out there and so should for you. Read more on https://bit.ly/37DP5Vl
