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Top 10 Ecommerce Web Design Trends 2020 For Your Online Store
Online stores are evolving constantly which is giving rise to innovative and unconventional web design practices. Every year eCommerce website owners come across new eCommerce web design trends that help them in making their website more compelling and appealing.
If you are running an eCommerce website or planning to start a new website then it is important for you to know the latest eCommerce web design trends 2020. With the increase in the use of technologies like artificial intelligence, innovative visuals, machine learning, and more it has become essential for every website owner to keep up with the latest eCommerce web design trends.
Every online shopping store focuses on improving its customer’s shopping experience by optimizing their website navigation, speed, checkout process, and more. Have you ever wondered your web design can also be a reason behind low sales and revenue?
Yes, you read it right every year the trend changes or updates. If you want to offer outstanding customer experience then it is important for your eCommerce website to get updated with the latest and newest eCommerce web design trends in 2020.
In this article, we’ll be drawing your attention on top e-commerce website design trends that can help you to improve your website appearance, functioning, and most importantly conversion rate. Implementing these tips will allow you to it will also help you to outperform their competitors by attracting more potential customers on your eCommerce website.
If you are looking to improve your eCommerce store online presence then check our blog on 10 Best WooCommerce SEO Plugins To Boost Your Online Presence In 2020
Ecommerce Web Design Trends 2020 fo making your online store attractive and persuading
1. Using Video Content and Advance Visuals
2020 is the year when most of the online shopping will be done based on product information and buying experience offered by the eCommerce website. Most of the time customers face difficulties when they fail to get all the details about the product, even though if you have displayed the features in the description, reading the whole description is a time-consuming process.
Video content, animated visuals, and cinemagraphs are the best way to attract customer’s attention and educate them about the product. Including these types of advanced visuals, helps shoppers to understand more about your products.
If your eCommerce website is into selling complicated technology rated products then a static image will not help you to deliver complex information. An image can help you to Showcase your product look and appearance. But if you want to optimize your customer’s shopping experience then embedding a video that tells about how to use the product will make it easy for your customer to understand what that product is about and how it works. They don’t have to scroll down to get all the details about the product.
Including video content, animation, and motion images are not new in the market there are many big eCommerce websites that started using these trends in the early days. The advancement of technology made it easy for almost every website to use this trend to optimize their customer’s shopping experience.
Using videos and motion images make your product look more realistic that makes it easy for the user to identify what they are buying.
It also reduces the chances of post-purchase dissonance faced by most of the customers after purchasing the product and increases the conversion rate. To make your product more effective you can use images and a small video of 10 seconds to deliver all the required information that encourages your customer to buy the product.
Including this will not only help you to optimize your customer buying experience but it will also improve your conversion rate. Make sure that video is working properly on all devices mainly on the mobile device. You can also use interactive graphics to make your customer know more about your product.
2. Offer Dark Mode
In 2020, Dark mode is one of the most trending web designs that is grabbing almost every eCommerce as well as standard website owner attention.
Social media platforms like Instagram, Twitter, WhatsApp, and more have already started offering dark mode features to their users. It all started in 2019 when Google introduced dark mode features in chrome and youtube, it grabbed many user’s attention. After that, the whole internet was flooded with what is the dark mode and how it will grow in the future.
With the word shifting to dark mode now it’s your time to offer dark mode features to your customers. There are few e-commerce websites that are offering Dark mode features to allow their customers to spend more time on their website and application. If you are looking to improve your website UI (user interface) then including a dark mode on your website can be the best option. Read more on
Top 10 Ecommerce Web Design Trends 2020 For Your Online Store
By mikedavistech
