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User Journey Mapping - What You Should Consider While Designing The User Journey?
Often online users are fascinated by the look and feel of appealing websites. This makes it important for webmasters to create gorgeous-looking websites that deliver a great user experience. They need to consider all essential aspects of web design that can enhance the experience of users including fast page load time, engaging content, and mobile-friendliness. Just because website designing is a tricky task, it is super important for designers and developers to take a lot of things into account when they start the process. In this blog we will discuss some of the important elements that should be considered while designing the user journey on a website.
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How To Design The User Journey?
While designing the user journey, it is important for designers and developers to pay attention to various elements and features of a website. For example, the menus should be placed at the right position, websites should be easy to navigate, and links and buttons should be clearly visible. To better understand the designing process of user journey you need to get a clear idea of information architecture and global navigation.
Let’s get started:
Information Architecture
The term “Information Architecture” is often used by people to represent the menus on websites. But this is not true because menus are only one part of IA and there are other aspects of it as well. IA can be understood as the organization of information in a clear and logical manner that can be perceived by users easily. In addition to this, it also helps users to navigate a complex set of information quickly so that they can find what they are looking for. The quality of a good IA is that it creates a visual hierarchy that aligns with the expectations of users. But good hierarchy and intuitive navigation can’t be designed without a strategic plan and if you want to design it effectively perform proper user research and conduct testing.
There are many ways to find out the needs of users but often an information architect goes with user interviews or card sorting (a technique used to find out how to group and organize the content in the best way based on user’s input). This way they hear the expectations of users directly or see how prospective users would categorize different information groups. Besides this they also need to access the results of usability tests to find out whether users can navigate efficiently or not.
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GLOBAL NAVIGATION
Navigation is one of the basic foundations of usability. It doesn’t matter how good your website is if users are not able to find it over the web. For this reason it is important for every website to adhere to a few principles of navigation that can lead to a great user experience.
- Keep things simple so that it can be easy for your users to navigate through your website and they can go wherever they want with the fewest clicks possible.
- Make everything look clear and sharp so that users don’t need to guess about what each navigation option means. Also make sure that every navigation option appears self-evident to visitors.
- Maintain consistency in your navigation and ensure that the navigation options look the same on all pages of your website.
When you adhere to these principles of navigation, you will notice that the user engagement with your site has increased. And when users start staying on your site for a long time, it means they will probably do business with you very soon. However it is not necessary that simplifying navigation of your website is going to increase your conversion rate. There are other factors as well that you might need to consider to increase the number of conversions. For more details, you can get in touch with our expert designers who know in what areas you need to work on your site to increase the conversion rate.
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What are a few things that you need to consider while designing navigation?
- Choose a navigation pattern that is based on the needs of users and are not complex to understand. You should also consider not incorporating Hamburger-menu navigation in your website if the majority of your users aren’t familiar with the icon itself.
- Prioritize navigation options by assigning the different priority levels to common users tasks such as high, medium and low. After that give prominence in the layouts to paths and destinations that are used frequently and are of high priority level.
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- Make navigation options visually noticeable for users as a Danish web usability consultant has said “Recognizing something is easier than remembering it”, no matter if it’s on a website or hoarding.
Inform users their current location so that they can understand where they are at present and where they want to go.
By now you would have understood what you should consider while designing the user journey. So if you are thinking about improving the user journey on your website you can get quick tips from SFWP Experts.
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User Journey Mapping - What You Should Consider While Designing The User Journey?
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