Hello Everyone!
Web Process
& UX Improvements
THE ULTIMATE GOAL:
- More UX practices in our workflow
- Rework Discovery Phase
- UX Design Software
- Front-end Development
Center our web process
around customer strategy.
What is UX & UI?
UX
User Experience
How people feel while using the product
UI
User Interface
What people interact with while using the product
Emotion
Technical
UX
UI
is a part of
What people typically see
in UX process
- Interface Design
- Visual Design
What are actually included in
UX process (uxisnotui.com)
- Field research
- Face to face interviewing
- Creation and administering of tests
- Gathering, organizing, and presenting statistics
- Documentation of personas and findings
- Product design
- Feature writing
- Requirement writing
- Graphic arts
- Interaction design
- Information Architecture
- Usability
- Prototyping
- Interface layout
- Interface design
- Visual design
- Taxonomy creation
- Terminology creation
- Copy writing
- Presentation and speaking
- Working tightly with programmers
- Brainstorm coordination
- Company culture evangelism
- Communication to stakeholders
Why UX?
- Ability to compete on a new level
- Make your website more valuable
to your customer - Better planning = better product
- ROI!
The ROI of User Experience with Dr. Susan Weinschenk (5:51)
Web Discovery
- Historically, discovery involved a questionnaire and follow-up discussion among PM, AE and client.
-
Our new process will be much more expansive and include all individuals working on the project.
- Objective to stick to customer strategy first, then build a content strategy to execute those needs.
- Ultimate goal: identify the top tasks of the customer and define the path to purchase on the site to get there.
UXPIN
UX design software
Wireframes
Hi-fi web mockups
UI prototypes
Usability testing
Front-end Development
WHAT:
Producing HTML, CSS and Javascript for a website so a user can see and interact with them directly. It is a combination of programming skills and aesthetics.
HOW:
My Bach is currently training to get certification.
WHY:
• More control internally of SA website development process.
• Ability to “design in browser”—catching up with industry standard.
• Reduce the time visual designers spend laying out pages in Photoshop.
• Reduce time in programming with back-end developers.
• Improved communication with back-end developers.
Thank you!
UX & UI at SA
By My Bach
UX & UI at SA
A first look at User Experience and User Interface.
