Beyond the tick box:
getting accessibility buy in
rebecca.nancarrow@bbc.co.uk
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Digital accessibility at the BBC
Why we needed buy-in
How we are achieving buy-in
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Digital Accessibility
at the BBC
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Structure
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Creating champions
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Built
Tested
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The challenge:
Why did we need buy-in?
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Our apps
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Product
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UX designers
Test engineers
Developers
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Product managers
Design research
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200 people in D&E UX&D
150 Projects
30 agencies
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UX&D
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We have a list
We have complied to the list
We've done accessibility
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Tick box
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A shift in the business culture of an organization resulting from a change in the underlying strategy and processes that the organization has used in the past.
Change
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CULTURAL
BUSINESS
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The process:
How are we achieving buy-in?
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"If you talk to a man in a language he understands, that goes to his head, if you talk to him in his own language, that goes to his heart"
Nelson Mandela
Former President of
South Africa
Language
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"Education is the most powerful weapon which you can use to change the world."
"Change is the end result of all true learning."
Leo Buscaglia
Author (1924 - 1998)
Nelson Mandela
Former President of South Africa
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Winning hearts and minds
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Provides reason and context
- 140 people trained at BBC
- Further 5 courses April 17
- Developers & testers
- Product Groups
- Accessible Design Research
- Rolling out to agencies
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Accessible user experience
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"A mind that is stretched by a new experience can never go back to its old dimensions"
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Oliver Wendell Jones Jnr
Supreme Court Justice (1841–1935)
Experience
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User research
Childrens' - in schools
Sport - local sports clubs
University knowledge exchange
Online research
DR Agency training
AUDIENCE / STAFF FEEDBACK
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Design research team
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Accessibility
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![](https://s3.amazonaws.com/media-p.slid.es/uploads/635543/images/3532450/icon-ux.png)
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Communication = Shared learning
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Regular catch ups
Slack
Events
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The 6 initiatives of tranformational change
1. Surface
2. Create
3. Encourage
4. Help
5. Illuminate
6. Acknowledge
CULTURAL CHANGE
BUSINESS CHANGE
TRAINING
EXPERIENCE
NETWORKING
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Standards, guidelines and training
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Business
Standards and guidelines
Process and procedure
Education, communication
and experience
Commitment, motivation, inspiration
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Embedded change = Buy in
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Thank you
Related presentations
Mobile Accessibility Guidelines - Thursday 9am
A year as a champion - Friday 13:20pm
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buyin17
By nancar01
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