Diffusion of Innovation

Adriana Alvarado García

Nomaan Ahgharian

Pankaj Avhad 

Xing Yu

What is it? 

A theory that explains how/why/at what rate new ideas are communicated between individuals and spread in society

What are the elemetns? 

Innovation

Communication Channel

Time

Social system

Applications

• (a) The adoption rate of an innovation will increase if it has either more competitors or more collaborators
• (b) The adoption rate of an innovation increases with the proportion of its competitors or collaborators adopted by the user
• (c) The users with higher standards of selecting innovations are less likely to adopt an innovation

Diffusion of Innovations Revisited: From Social Network to Innovation Network 

Twitter hashtag Adoption

Factor associated with adoption of Hashtags

• User-generated categorization of data

• Real time updates

• Channel support - Mobile Applications with Open API’s

• Identity establishments

Criticism

Baises

• Pro-innovation bias

• Individual-blame bais

• Recall problem

• Issue of equality

Research Gap

Quick Recap

• Providing frameworks for understanding adoption process
• Helping conceptualizing factors that contribute to the adoption

DOI is good at:

Problem

Why certain innovations have not been adopted? 

Types of non-adopters

• non-adopters
• non-adopters to adopters
• adopters to non-adopters

Research Questions

1. What factors contribute to the non-adoption behavior?
2. What are the differences between early and late adopters?
3. What factors contribute to the transformation from adopters to non-adopters?

Challenges

1. Where to collect data? (Especially how to identify the non-adopters to adopters)
2. Which platform/technology should we focus in the study?

Icons are courtesy of: https://thenounproject.com

Thank you.