Nature's Playground
Invoking the element of fun and youthfulness. We looked into combining both laboratory and fun factory elements together.
Beauty. Best seen in its most natural, and raw form.
Garnier’s mask is truly the way to attain beauty.
Made from the most natural ingredients and perfecting the balance of hydration and charm. Gorgeous and Luminous skin is just a mask away.
This concept takes us through the soothing and satisfying journey of how these wondrous masks are made and how each of them work their magic.
Concept 1
Key Visual
Made from the most natural ingredients and perfecting the balance of hydration and charm. Gorgeous and Luminous skin is just a mask away.
In this animation, we will have a soothing loop animation showing the 2 key ingredients, Yuzu and Milk flowing into the product packaging.
- Concept 1
Serum Mask Light Complete -
Bright Up
Ingredients Focused
In this animation, we will have a satisfying loop animation showing the 2 key ingredient Yuzu and Milk blended together as a ball, and rolling across a skin like texture. Bringing glow and radiance to the skin, and removing black spots along the way.
- Concept 1
Serum Mask Light Complete -
Bright Up
USP Focused
In this animation, we will have a fruity loop animation showing the one of the key ingredient, Yuzu, being freshly pressed into the packaging.
Serum Mask Light Complete -
Brightening Hydration
- Concept 1
Ingredients Focused
Throughout the entire video, the concept of animation will be similar as such. Portraying a "Happy Factory", where we can see where these natural ingredients are coming from, and transferring all their goodness into the product.
Serum Mask Light Complete -
Brightening Hydration
- Concept 1
Animation Draft Render
In this animation, we will have a delicate loop animation showing the 2 key ingredient Yuzu and Hyaluronan, being infused together to produce the glorious mask.
Serum Mask Light Complete -
Brightening Hydration
- Concept 1
USP Focused
In this animation, we will have a gravity-defying loop animation showing the 2 key ingredient, Charcoal and black algae, powdering its goodness unto the mask.
Black Serum Pure Charcoal Mask
- Concept 1
Ingredients Focused
In this animation, a serene looping animation of how Charcoal is mixed together with Hyaluronan to have the combined benefit for pore tightening.
Black Serum Pure Charcoal Mask
- Concept 1
USP Focused
In this animation, we will have an alluring loop animation showing the key ingredient, Sakura, cupping onto a dark spot sphere, and fluffing it with all it's goodness, and eventually transforming it into a soft, pink, radiant ball.
Serum Mask - Sakura White
- Concept 1
Ingredients Focused
In this animation, we will have a graceful loop animation of sakura flowers freshly picked and packed into the packaging.
Serum Mask - Sakura White
- Concept 1
USP Focused
Beauty, unveiled in its rawest form.
It is said, that beauty is in the eye of the beholder. At Garnier, we say, Beauty, is found within nature, in its rawest form. Come with us and witness the birth of these delicate masks. Just as nature intended, these masks deliver the most beautiful glow and much needed boost of moisture.
Concept 2
In this animation, we will have a loop animation of the camera panning, as we go on to uncovering nature's goodness. Revealing the glorious mask.
- Concept 2
Black Serum Pure Charcoal Mask
Ingredients Focused
In this animation, a serene looping animation of how Charcoal is mixed together with Hyaluronan to have the combined benefit for pore tightening.
Black Serum Pure Charcoal Mask
- Concept 2
USP Focused
In this animation, we will have a loop animation of the camera panning, as we go on to uncover nature's goodness.
Revealing the glorious mask.
- Concept 2
Serum Mask - Sakura White
Ingredients Focused
In this animation, we will have a graceful loop animation of sakura flowers freshly picked and packed into the packaging.
Serum Mask - Sakura White
- Concept 2
USP Focused
Product Laydowns
Shop in Shop skinning
1
2
3
4
We are using a set of vibrant color etc. etc.
Branding
Sakura White
Light Complete
Bright Up
Charcoal
Primary
Secondary
Elegance and youthfulness
Font Choices
The End
Garnier X Offset 2020_Version02_030220
By David Lee
Garnier X Offset 2020_Version02_030220
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