A PROPOSAL FOR INSTORE MUSIC STRATEGY & PARTNERSHIP
OutSound × Kollekt.FM for Cubitts
OutSound is..
Kollekt.FM is..
Music Strategy and Curation. The cultural intelligence that keeps Cubitt's sound consistent and future proof.
Previously working with Harrods, Burberry and Jo Malone among others.
Plug & play in-store music tech, giving brands complete control over their spaces and timing.
Trusted by brands like Ace & Tate, FREITAG, Lynk & Co, and Alaïa.
The collaborative partnership
Good frames are not made by one person. Neither is a good sound strategy.
This is a three-way collaboration: OutSound x Kollekt.FM for Cubitts.
OutSound × Kollekt.FM for Cubitts
The Case
Sound is the only part of the in-store experience that is always on, but it's not working for Cubitts at the moment.
OutSound × Kollekt.FM for Cubitts
- The music selection in Cubitts is currently not considered from a brand experience perspective.
- Amy Forrester: "Staff from multiple stores are wasting 30 minutes daily on issues related to our music service and Sonos. This is time they should be spending on customers"
- Staff revert back to personal Spotify accounts because Cubitts has no control over the system.
With OutSound x Kollekt.FM, Cubitts takes back control over the experience with a carefully curated sound and a music service that plays seamlessly with Sonos.
Cubitts: The Sound of a Modern Spectacle Maker
The Cubitts sound is ...
The sound is not ...
Cerebral - Music that rewards close attention. Unhurried. Precise. The kind of sound that makes the room feel considered.
Architecturally precise - Harmonically coherent. Tracks that move in the same tonal direction. Not a random playlist but a composed environment.
Understated - Calm and confident energy. The music works below conscious awareness. Felt before it is noticed.
Vibey - Tom was specific. The shop floor should not feel like a bar or a café. The music is ambient, not atmospheric filler.
Non Generic Erykah Badu, Eza Collective, Lemongrass, flagged directly. Warmth for warmth's sake is not the brief.
Chillout - Smooth, polished, interchangeable background. The Cubitts sound is none of those things.
The Brief
OutSound × Kollekt.FM for Cubitts
Cerebral, precise, and considered. Never a vibe. If it could be mistaken for a café or bar playlist, it's wrong.
The Sound of a Modern Spectacle Maker
01 . Refined & Sparse
Click on the track to hear the music
OutSound × Kollekt.FM for Cubitts
Playlist Collections
The Sound of a Modern Spectacle Maker
105 avg BPM
100% Instrumental · Energy 17/100
02 . Clear & Focused - Vocal Overlay
Click on the track to hear the music
Outsound × Kollekt.FM for Cubitts
Playlist Collections
The Sound of a Modern Spectacle Maker
118 avg BPM
0% Instrumental · Energy 30/100
03 . Bright & Vibrant
Click on the track to hear the music
Outsound × Kollekt.FM for Cubitts
Playlist Collections
The Sound of a Modern Spectacle Maker
116 avg BPM
80% Instrumental · Energy 50/100
Atmosphere: In-store tech you can rely on
OutSound × Kollekt.FM for Cubitts
Option 1: Play from an app on your on devices
Option 2: Dedicated music player
Enjoy seamless playback across all locations and devices. Our purpose-built platform brings out the best in your brand sound. Whatever your setup, we’ve got you covered.
During a 1 week test in 2025, Amy setup Atmoshere in all Cubitts London stores in a matter of minutes.
- Installed in minutes on Cubitt's current devices.
- Staff can move between Cubitt's playlists from the app.
- Hands-off 24/7 automated solution, staff don't even need to press play.
- No need to purchase additional Sonos line-in devices.
In-store sound doesn't have to end at the till. Every playlist is a content and acquisition channel in its own right. A QR code turns a passive in-store moment into a logged, attributable touchpoint: every scan is a trackable event. From there, the customer is routed into owned channels: Spotify (followers, saves), cubitts.com and social (embeds, shareable content), and Spectacle magazine (print-to-digital handoff).
Outsound × Kollekt.FM for Cubitts
Beyond Background Music
02 Kollekt.FM: Licensed Playback
This discounted price for Kollekt.FM Licensed Playback was negotiated by Amy to match Cubitts' 2025 costs for the current music platform. Prices are based on onboarding all stores. If the treatment rooms need an additional playpoint, a custom arrangement can be discussed.
OutSound × Kollekt.FM for Cubitts
01 OutSound: Strategy & Curation
Investment
Brand Foundation - Designing The Sound of Cubitts
In-store curation & management - Monthly playlist updates
Spotify brand page - Monthly playlist
£950 one-off*
£300 p month
£100 p month
600 songs at start
100 song update
50 song added
Play Point License (1-zone), per month
€30,60 p month
€45 €36
€15 p month (optional)
12 months
24 months
Optional: Engagement with QR codes in every store
Includes quarterly reports.
£350 one-off (optional)
Optional: Music Player lease
25% discount on a one-off fee for a 24-month collaboration.
Implementation
OutSound × Kollekt.FM for Cubitts
Implementation and Global Activation (1-2 weeks)
- OutSound curates start repertoire, sign-off by Tom
- Formalise partnership agreement
- Stores receive logins to the Kollekt.FM app. Installation is done in minutes and requires no technical knowledge
- OutSound takes care of monthly playlist updates
- Optional: Implementing QR codes in all stores (+2 weeks)
Thanks for listening
Next steps: Let's connect and discuss the proposal.
OutSound × Kollekt.FM for Cubitts
Cubitts - Music Strategy Proposal (SEPT26)
By outsound
Cubitts - Music Strategy Proposal (SEPT26)
OutSound X Kollekt.FM
