GA / GTM
Tech Training
sponsored by
Needs
- Track the user's journey through a funnel
- Track user interactions
- Identify sources of traffic (eg: Facebook, Email)
- Assess quality of session (duration, bounce rate)
- Quickly iterate on marketing purposes
THE REAL NEEDS
- Validate our assumptions through data
- Prioritize development
- Identify unexpected user behaviors
- Fail fast
Google Analytics
Analytics service
Google Tag Manager
Tag management system (JS-based)
slide 42
Why Google Analytics
- Well-known tool, provided and maintained by Uncle G
- Common tool used by marketing departments
- Already integrated into Meetup codebase
- Already used by other teams, for different purposes
- Some people in our company used it in past experiences
- Easy to use, gentle learning curve
Why Google Tag Manager
- Well-known tool, provided and maintained by Uncle G
- Common tool used by marketing departments
- Already integrated into Meetup codebase
- Already used by other teams, for different purposes
- Some people in our company used it in past experiences
- Easy to use, gentle learning curve
and...
- Doesn't block our defaults deployment pipelines
- Can be used also by not-developers
- Many 3rd party services already built-in
- Great versioning system (easy to rollback)
slide 42
"I want to track how many times people click on the 'Next' button of the new Group Create flow"
- Open GTM Admin
- Create a new Workspace
slide 42
"I want to know how many people are moving forward from a step to another of the new Group Create flow"
"What you would like to achieve?"
"I want to know how many people are changing their location in the new Group Create flow"
"I want to know how many organizers entered the new Group Create flow"
"I want to know how many users landed on the new Group Create flow from the homepage"
lesson of the day
slide 42
...other questions?
ask in
#google-analytics
#google-tag-manager
Resources
GA/GTM Tech Training - Meetup
By Oscar Fanelli
