PRODUCT 2.0
MARCH UPDATE
Last time...
Our range of work types is broad and, as a result, our product remains difficult to define, market, and sell in a consistent manner
OUR CHALLENGES
1. PRODUCT
2. MANAGEMENT
We have not ALWAYS defined (or enforced) clear and replicable management best practices, and our toolsets are complex and difficult to master
3. EXPERIENCE
From sales & onboarding to service & management: our customer experience is inconsistent and varies from client to client
OUR GOALS
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A refined and focused product (core service)
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A SIMPLE AND EFFECTIVE MANAGEMENT PLAYBOOK
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A CONSISTENT & REMARKABLE CUSTOMER EXPERIENCE
STARTING WITH THIS
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Basic Management Rules & Principles
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DEFINING THE PRODUCT
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CONNECTWISE REVIEW
SO WHERE DO THINGS STAND?
MAKING PROGRESS
1. Basic Management Rules & Principles:
THE WHATARMY WAY
WAIT!
Before we get into it... Let's read your answers
THE WHATARMY WAY
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We ensure that someone is always* available and ready to respond
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We know that our first responsibility is to set good expectations
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We acknowledge that we are not here to solve every problem immediately
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We avoid doing the “minimum amount of work necessary”
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We care that every one of our clients knows what happens next and when
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We take pride in being the best communicators in our industry
FOR OUR CLIENTS
THE WHATARMY WAY
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We ensure that they always understand our objectives and expectations
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We know that we are responsible for the quality of the final product
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We acknowledge that initial deliverables are usually not “perfect”
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We avoid just checking the boxes and take extra steps to QC all work
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We care about staying proactive to help meet our expectations
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We take pride in having friendly, open, and honest working relationships
FOR OUR DEVELOPERS
THE WHATARMY WAY
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We ensure an open, honest, creative, and respectful work environment
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We empower one another to do our jobs well and efficiently
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We encourage everyone to challenge the status quo and suggest constructive improvements
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We acknowledge that none of us are perfect and that we all have things to learn
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We avoid internal politics and infighting
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We care about each other’s well being and we value a healthy work-life balance
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We take pride in having an organically fun and exciting place to work
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We choose not to work with assholes…
FOR EACH OTHER
MAKING PROGRESS
2. DEFINING OUR PRODUCT
DEFINING THE PRODUCT
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OUR VISION
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WORDPRESS SUPPORT PLAN
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FULL PRODUCT BREAKDOWN
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FULL RESOURCE BREAKDOWN
WAIT!
Before we get into it... PRESENTING: THE PLAYBOOK
SO WHAT'S NEXT?
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CONNECTWISE REVIEW*
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ONBOARDING REVAMP
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SALES PROCESS REVAMP
ONWARD
Product 2.0 | March Update
By Philipp Walzer
Product 2.0 | March Update
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