Digital Organizing Model

Organizing

Convincing a group to share:

 

- a long-term vision/mission (ideology and analysis) and principles/values to guide them towards achieving the vision/mission.

 

- objectives and the strategy / plan to achieve those objectives.

 

- a process for making decisions and holding accountability.

Rooted in Relationships

Mobilizing

Convincing a group to share:

 

- a long-term vision/mission (ideology and analysis) and principles/values to guide them towards achieving the vision/mission.

 

- objectives and the strategy / plan to achieve those objectives.

 

- a process for making decisions and holding accountability.

Rooted in issue or action

Organizing vs Mobilizing

Digital Organizing

- A form of mobilization

- Mass engagement

- Rooted in issue/action

 

- Members may not agree with analysis

- Many opportunists/bandwagon members

 

- Members have few responsibilities

- Members have little accountability

Digital Organizing

- Emphasize Issue and Take Action

- Not rooted in deep personal relationships

 

- Organizing: Unity of Thought

- Mobilizing: Unity of Action

 

Convince people to take Action

Convert audience into Action Takers

Create an Action Swarm

 

Digital Organizing Work

   - Framing

   - Demands

   - Graphics

Attract people to Campaign

Digital Organizing Work

   - Framing

   - Demands

   - Graphics

Attract people to Campaign

Call to Action

   - Clear & compelling

   - Immediate & easy

   - Sign, vote, call, protest, share, donate, volunteer,etc.

Digital Organizing Work

   - Framing

   - Demands

   - Graphics

Attract people to Campaign

Call to Action

Capture Member Info

   - Name, contact

   - Demographics

   - Analytics of Interests and Engagement

   - Clear & compelling

   - Immediate & easy

   - Sign, vote, call, protest, share, donate, volunteer,etc.

Digital Organizing Work

   - Framing

   - Demands

   - Graphics

Attract people to Campaign

Call to Action

Capture Member Info

Political Education

   - Name, contact

   - Demographics

   - Analytics of Interests and Engagement

   - Clear & compelling

   - Immediate & easy

   - Sign, vote, call, protest, share, donate, volunteer,etc.

   - General Public

   - Self-Guided

   - Frame Issues

Digital Organizing

By Positive Action Center

Digital Organizing

Digital and Online Organizing

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