The Right Structure Helps Assign Responsibility

-Team Selling-

• As one of the top sales organizations in the world, the Apple Sales team is committed to delivering products and solutions to consumers, businesses, students, educators, and creative professionals everywhere.

• Sales representatives and their support teams operate from corporate, retail, or field locations to sell great products, services and solutions. 
  

Customer Service

Salespeople who promote a customer's next purchase

Required to solve a problem that a customer encounters with a purchase

Deliver what you promise

COMPENSATING AND MOTIVATING SALESPEOPLE

• "To recruit,  motivate,  and keep good salespeople,  a firm has to develop an effective compensation plan."
  

•  "Salespeople are likely to be dissatisfied if they cant see the relationship between the results they produce and their pay."
  

TYPES OF COMPENSATION PLANS

1. Straight Commission
2. Straight Salary
3. Combination Plan

Apple Benefits

• health and life insurance
• flexible spending accounts (for healthcare and daycare)
• short and long term disability coverage
• long term care insurance
• 401k plan with company match
• employee stock purchase plan
• financial education seminars
• tuition assistance
• paid vacation and holidays
• personal and family counseling
• wellness programs
• onsite fitness center
• commuter programs
• cafe featuring local, organic ingredients
  

Product discounts

Employee Purchase Program:

• You may buy or sponsor up to 3 system bundles/year
• You may buy or sponsor up to 3 iPads/year
• You may buy or sponsor up to 10 iPods/year
  

Sponsor: to buy for a friend or family member

Discount Program

Incentives

"Incentives should link efforts to results."

-Essentials of Marketing

• Employee raises
• John Browett, Senior Vice President of Retail Sales
  

Why Apple?

• Steve Jobs and Apple created the most respected brand in the world.

• Apple was responsible for the birth of the computer industry, now might it be responsible for the death?

• This is Apple's 30th year of business!