Information Architecture 

 

information architecture is a sub-field of UX Design . its primary intent is to structure the content in a

logical, findable & navigable way.

Information Architecture 

Primary Navigation

HOME

Home page is an introductory page of a website, it will serve as Table of content to the complete site . This is the most important page, it will communicate / Showcase our services and Engagements  

ABOUT US 

About us Section will Highlight what is CR & Showcase Team's Strength, Capability & profile.

ENGAGEMENTS 

Customer success stories will show case the work done by CR, how concept research has helped companies move beyond guesswork to drive recurring value to their customers.

SERVICES

Services section will Highlight & focus  on different Services Offered by CR  along with the Industry we work with .  

BLOG

Blog will act as a Content Marketing Medium for Concept Research .

• Industry News -Curated News around the research Industry.
• Articles - Research Articles Contributed by CR's Team.
• Videos / Podcast - You tube Is second Biggest search Engine after google search , Re-Sharing Video based content on the blog relevant to research industry .
• CR Intelligence -   Reports & Insights  from CR' Team.

CONNECT WITH US

Google Map Integration : Office Address and Location Integrated with Google Map.  

Contact Form : Single form with Multiple touch point.

Competitive Analysis 

IMRB International

Engagement 

Total Visits 85.70K
Time On Site 00:02:33

Page Views 2.23
Bounce Rate 54.84%

Traffic 

 India 88.83%
 United Kingdom 3.03%
 Philippines 1.18%
 Japan 0.86%
+ 16 Countries

TNS India pvt Ltd.

Engagement 

Total Visits 248.10K
Time On Site 00:02:24
Page Views 3.46
Bounce Rate 50.25%

Traffic 

  United Kingdom 16.84%
 Australia 7.93%
 Germany 7.69%
 United States 5.95%
+ 92 Countires 

IMRB International

Hansa Research

Engagement 

Total Visits 11.40K
Time On Site 00:02:47
Page Views 2.31
Bounce Rate 19.58%

Traffic 

India 97.56%
Luxembourg 0.79%
United Kingdom 0.75%
Malaysia 0.68%
Germany 0.21%

Market-Xcel

Engagement 

Total Visits 6.80K
Time On Site 00:00:56
Page Views 2.80
Bounce Rate 20.90%

Traffic 

India 88.89%
United States 6.23%
Japan 3.50%
Indonesia 1.38%

Traffic Sources  

IMRB International

IMRB International

IMRB International

​ 

Hansa Research

Market-Xcel

TNS India pvt Ltd.

Insights

• Search,Direct & Referral are the key Contributor respectively  w.r.t traffic sources .
  • Search - Google
    • IMRB
  • Direct -  Visiting the website Site Directly
    • Hansa Research
  • Referral - Being Referred from Different sources Ex wikipedia.com , justdial.com , Kantar.com  
    • TNS Global
  • Social Media present but poorly managed.
    TNS Global & IMRB has social media presence primarily on  LinkedIn.

Design

Wire frame & Prototyping 

User Centred Design 

• usability 
• usefulness 
• accessbility

Mobile First 

Development

Web Dev 

Design to HTML

• Template Framework,HTML 
•  Style sheet ,CSS

​CMS Module  & Build

Testing 

• Browser Compatibility
• Resolution Test
• Functionality Test 

 Go Live 

1. Content Marketing 
   • Blog 
   • Videos & Podcast
   • Infographics
   • CR Intelligence 
2. Email Marketing.
   • Drip 
   • Segmented 

3. Speaking Engagements
   Conferences & Start-up Events.  

Marketing & Traction Channels

Analytics & SEO

Analytics & SEO