Fan Engagement
Gamification Scheme
Place2Be is a multi-platform solution to create
fine-tuned loyalty programs through Gamification
Place2Be provides IT infrastructure and background software
to handle large scale applications. Typical sectors of activities include :
Sport
Retail
Education
(*) We provide full-featured Gamification Schemes for various sectors to Plug & Play into existing digital channels. See place2be.io to find other schemes or start creating your own.
How does it work ?
With its Fan Engagement Gamification Scheme (*), Place2Be proposes your fans a simple way to claim their loyalty to your brand, including :
Giving Support
to the team during matches even if not in stadium
Collecting Status Badges
to prove they are the most loyal fans
Playing collaboratively
to prove fans are the 12th Player
Unlocking exclusive rewards
proportionnally to their engagement
Receiving live feedback
with live metrics to see what other players are doing
How does it work ?
Additionnal Features :
Multiple Languages Support
Localized assets if needed
Virtual Money
Earn & spend wisely
Lottery
1 win every X trials
Extra Badges
Pre-built or custom made
First
Rush
Boost
How does it work ?
Most engaged players identification
Most engaged fans aren't always season-ticket owners!
Analytics monitoring
Extract Big Data from place2be.io
Inter-action
with the Fan base
Better than one → all communication
or punctual challenges (e.g Twitter selfie challenge)
Data is extracted as players are making progress through the Scheme :
Proportionate
reward policy
Fine-tuning of reward scheme
Case Study :
Integration into existing Sports club app
Identified Objectives
Improve inter-actions with fan base in the long run
Increase webshop revenues
Increase monthly application visits
Improve customer experience
Technical Solution
Integration Example
Existing App :
New entry
New view (Dashboard) :
Dashboard (continued) :
Assets supplied by
Place2Be Cloud
Integration Example (2)
Call to Action when ongoing match :
Live Update as players are contributing
Collaborative contests when ongoing match :
Optional :
More details below ↓
Integration Example (2)
Collaborative contests when ongoing match :
A precise matches of the season, users are encouraged to play collaboratively by putting their Support in a shared gauge (called "booster" gauge).
If a sufficient number of players do so (threshold tuned by Game Master), Supports will count twice!
If not enough players put their Support in the gauge, Supports in the gauge are definitely lost!
This game mechanic is called "prisoner dilemma" :
a meaningful choice between personal gain and collaborative gain
Integration Example (2)
Custom Badges to be collected :
Up to you:
from a predefined list or out of your imagination.
"Sky is the limit!"
Gamification software to handle the game mechanics
Needed IT infrastructure to support up to many many players
Secured
Scalable
Configurable
Support to help your front-end team integrating smoothly
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Drop us a line :
romain.bonfill@place2be.biz
+ 32 (0) 473 73 30 21
Fan Engagement Gamification Scheme
By Romain bonfill
Fan Engagement Gamification Scheme
Loyalty program for sport stadium owners
