Premium plugin

on public GitHub repository:

why it's a good idea

Remy Perona

Lead developer of WP Rocket at WP media

@remyperona

@remyperona

"But if it's available publicly, no one will pay for it!"

WRONG

@remyperona

Who will use your product for free ?

@remyperona

Freeloaders

Search for commercial products on "pirate" websites

Never pay for commercial products

The GitHub version of your product is safe

You're not losing money with them

@remyperona

Testers

trial your product to see if it fits their needs

Not yet ready to commit

Will buy to get support & updates

You will convert some of them

@remyperona

Average users

Don't understand how it works

Don't know what GitHub is

GitHub is scary for the uninitiated

@remyperona

Community contribution

@remyperona

No external contribution on a private repository

@remyperona

Public repository

New issues

Forks

Pull requests

@remyperona

Win-Win

Your community helps improving the product

It benefits all customers

Fits in the open source and WordPress spirit

@remyperona

An example

@remyperona

WP Rocket

Private to public in December 2016

No public announcement

@remyperona

WP Rocket

No impact on sales

30 issues opened by external contributors

5 pull requests

18 forks

@remyperona

TRY IT!

Q/A

Remy Perona

https://github.com/wp-media/wp-rocket

https://wp-rocket.me