Does Anyone Care About Your Brand?
Brands That Don't Suck
- Nature Box
- Green Cupboards
- Beardbrand
Nature Box Key Stats
- 2013 Revenue - $25 M
- 2013 Percent Growth - 150%
- Founded in 2011
- Conversion Rate - 6%
- Average Ticket - $25
- Raised $10.5 M
Technology
- Magento Enterprise (Platform)
- CloudFlare (Hosting)
- Friendbuy (Referral Program)
- Nanigans (Facebook)
- MaxPoint (Local)
- Visual Website Optimizer (Testing)
- Mandrill (Email Infrastructure)
- Google (Remarketing)
etailz Key Stats
- 2013 Revenue - $27 M
- 2013 Percent Growth - 107%
- Founded in 2008
- Conversion Rate - 2%
- Average Ticket - $120
- Bootstrapped
Eco-Traits
- Organic
- Kosher
- Hand Made
- Cruelty Free
- Smart Manufacturing
- Energy Efficient
- Fair Trade Production
- Eco-Education
- Footprint Reduction
- Reclyclable
- Sustainable Materials
- Filtration Purification
- Sustainable Packaging
- Vegan
- Reusable
- Recycled
- Made In USA
Technology
- Magento Enterprise (Platform)
- Zendesk (Customer Support)
- Tierpoint (Hosting)
- Wordpress (Content Management)
- Snap Engage (Live Chat)
- Akamai (CDN)
- Ubuntu (Operating System)
Why Are These Brands Succeeding?
- Commitment
- Investment
- Audience Intelligence
- Design
- Technology
Branding
By Rick Backus
