Sploria
Previous Product
Find the key travel 'experiences' each city has to offer, build a bucket-list which turns into a travel diary once you've ticked them off
Tourist Eye
"Ask Sploria"
(//TODO: think of a better name)
Mobile app that connects travellers with a network of english-speaking locals that are rewarded for answering questions about their city
Key features
- Ask text-based questions or attach photos
- Quick response time
- Trustworthy local experts, incentivised to answer
A live support network for tourists
(video)
“Which pub in Darling Harbour is best to watch the Manchester United game?"
Recommendations (beyond Tripadvisor)
“Where can I go to watch some live Jazz on a Tuesday night?"
“I'm staying near the Colloseum, where is the most authentic pasta place nearby?"
“How would I get to a Scotch Distillery tour from Edinburgh without a car”)
Questions about the local area
“What's the best way to get to the airport at 5pm tomorrow?"
“What is an Opal card, should I get one?"
“Here's a photo of a street sign, what does it say?"
Urgent Requests
"I left my camera on the train, what are my chances of getting it back and who can I contact?"
"I need to leave my bags somewhere, what's the nearest place to Lords Cricket Ground that I can leave them for the day?"
Customer Interviews
- "Live" help not as big of an issue
- Recommendations not a solved problem
- Language barrier issues universal
- Much better response after app concept was explained
Key findings
Competitor Analysis
Biggest risks to test
- Will people pay, and how much?
- Is it enough to cover acquisition costs + payouts
- How much will we have to pay local english speaking experts
Landing Page MVP
- Fake walkthrough of app
- Sell the concept
- Buy now
- Ask for cities & dates
- Tell them it's not available for those cities and ask for email
Sploria
By Rod Howarth
Sploria
- 2,505
