TARGETED AUDIENCE 

MUSIC VIDEO PROJECT

PRESENTED BY SABAHAT KASHIF.

It is a particular group at which a product such as a film or advertisement is aimed. Before producing a film it is necessary to decide it's target audience in order to determine the marketing and promotions strategy to be used by the distributor.

Target audience is divided into two groups.

Mass Audience:

This is the audience which consumes mostly mainstream or stereotyped popular films. This includes people in large groups of adults, teenagers and kids.

Niche Audience:

This includes a smaller group of audience which have unique interest. This group of audience is mostly based on social status, special/ unique taste in media products.

WHAT IS A TARGET AUDIENCE

TARGET AUDIENCE OF OUR MUSIC VIDEO

The target audience for our music video is large as it caters a huge audience.  

Our music video targets all age groups as it shows the loss of a loved one and 99% of the people in our audience can relate to the emotion. Whereas the main age group which will be able to exactly relate with the situation of our protagonist child will be the age group of teens. 

Our music video's storyline focuses on the importance of a mother in her child's life and so here our target audience will be the adults too as they'll be able to relate with the feelings and will make sure to explain it to their children. 

Talking about our digipak, it attracts the people with a sense of art. This becomes our secondary audience. 

Our digipak is shown below.

MARKETING STRATEGIES

To make sure our product reaches all the targeted audience both primary and secondary we came up with the marketing strategies.

1) Newspaper adds

2) Posters on billboards

3) Adds of our music video between the commercial breaks

4)  Magazines

5) Music channels

6) Social media

THE END!