Saj Arora
saj.arora24@gmail.com
647 537 2250
Problem
- Financial advising is a game of numbers (Nick Murray)
- Inefficiency and friction in prospecting diminishes productive client-advisor relationships
- There is simply a lack of WOW in today's advising
- Clients feel out-of-touch or unaligned with their advisor
100 Approaches
30-40 Interested
10 Appt.
1 Sale
Opportunity
BlueHOP is a unique social adventure that enables players to visualize, share and learn about spending, investing, setting goals while understanding the value of a financial plan.
New Tech: Machine Learning
- Alpha GO: An example of ML
- Possible number of legal moves: 2.8 x 10^170
- Impossible to win with classic algorithms
- Yet...Neural networks enable complex pattern recognition that allows a computer to beat a human player
ML & Financial Services
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What do you need to build a ML model for Financial Services:
- Features from clients that correlate with decision-making
- Lots of GOOD data
- Built-in confounders and other influences to have a robust model
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What can you do with this model?
- Be Pro-active instead of reactive in advising
- Anticipate client reaction and conversion rates to new products and services
- Provide useful insights to advisors before meeting
- Improve advisor training and knowledge base
How to Build this Model?
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Wrong approach: Ask the client what they think they need or want to do in regards to money. E.g. Classic surveys, Passive apps to monitor interest in a service, newsletters, etc.
- Reason these techniques fail: Actions are not correlated to interest (Problem: Put your money where your mouth is)
- Right Approach: An interactive, immersive and open playground that allows players to behave as themselves, be decisive about they needs and wants, make mistakes, fail and learn while giving us insight on a much deeper psychological level
BlueHOP
- BlueHOP challenges you to make the big bucks, buy a big house or see the world in a 100 days (15-20 min game time)
- Earn Coins by working and investing
- Spend coins on a new dental practice, travel, a new car or consult an Advisor to evaluate your goals
- A great tool to plan out your career or just to play around
- Best of all, challenge friends in your social circle to a winner takes all
Marketplace
- Like the real world, the Live BlueHOP marketplace stocks a growing list of items including homes, cars, Solutions Banking chequing accounts and other investments
- Players can learn more about these items by asking an Advisor for help
- BlueHOP is a portal to connect prospects directly to advisors and services
Organic
- Chat between players and advisors is organic and frictionless as they are initiated by the player's curiosity
- Realtime feedback from an Advisor makes client feel more connected
The Magic
- BlueHOP's frontend fuels the machine learning platform to analyze all decisions made by players
- Analysis on purchasing style, investment interests and saving patterns outputs a customized portfolio
- Advisors have access to these portfolios to deliver optimized financial services to new and existing clients
The Magic
- Moreover, ML models can also analyze the chat between players and advisors to provide feedback to Advisors on their interactions
- Create a training dataset to improve the overall salesforce
- New products and services can be tested in the BlueHOP marketplace to gauge interest before rolling-out
- Truly, the potential impact of this type of immersive and interactive experience is limitless
Expanding
- BlueHOP is expandable
- Add more professions and more services and products to the marketplace in order to make this tool useful for more individuals
- The marketplace already has items geared to dental and medical practices making this a great referral between dental and medical circles
- A WOW and Immersive experience with tremendous BRAND Value
Market
- Social gaming market: Over 3.5 Million Canadians in a largely untapped demographic
- Professionals: Dental and Medical professionals who have limited time but love to play little games between patients
- Great tool to assess the needs of existing clients who may feel out-of-touch or unaligned with their advisor
https://expeditionhacks.com/new-york-city-2016/
About Me
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D.D.S
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Programming 12+ years, Machine learning and data analytics for 3 years.
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Valedictorian NYUCD with the highest GPA in graduating class
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HackNYU - Dental: Founder
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5 Hackathons won in NY
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Hack The World: 2017
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BrewHacks: 2016
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Human Trafficking Hackathon: 2016
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ExpeditionHack NYC: 2016
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AT&T - Hackathon: 2015
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https://ehthackathon.splashthat.com/
Takeaway
- BlueHOP is interactive and social. Fun. WOW
- Connects new clients with advisors (generate leads)
- Features services by IG so players can make them part of their journey and reap benefits
- Data is used to build a client portfolios using ML to provide insight on new and existing clients' needs
- Train advisors, test new products and services and become pro-active in advising
BlueHOP Deck
By Saj Arora
BlueHOP Deck
Proposal
- 386