Assignment:
Top topical on Instagram

What is a

love brand?

What is a

love brand?

Love brand?

Have you ever lived a love story with a brand?
The one that takes your heart away makes you do everything for the beloved brand, admire everything that marketing does, defend it against everything and everyone. That is what happens when consumers fall in love with a love brand. That is the way we call brands that transcend their commercial role. They become part of the life and personality of the consumers who identify themselves with what brands are and what they do. They no longer make rational choices for either product. A love story, after all, has little rationality, doesn't it?

Source: rockcontent.com

Source: adweek.com

Lieve

Sandra

Pieter

What are your love brands?*

* Think of 3 love brands that make your heart go crazy
   & introduce yourself

Brainstorm

Warming up

train
> travel > vacation > sun burn > sunscreen > paste > honey>
bear > brown > poop > toilet>  toilet paper > scarcity >
corona

Mindmap

What are your love brands?*

* Choose your favorite / work in groups of two

colours / forms / object
(famous) people / heroes / foes / groups
verbs / adjectives
geography / places / countries
emotions
hobbies / sports / movements
body / health
events/brands
media (radio / TV / social media)
famous songs / movies
transportation
synonyms / broader / narrower

...

Topical

* Choose one top topical

What's a top topical?

Topical advertising is taking advantage of a news story or
something current.
Then creating an advertisement based around it.

(one) object(s)
+
top topical
+

love brand
 

To do:

1. CHOOSE
one love brand + one top topical (just one!!!)

2. BRAINSTORM
outcome = object + slogan (3 different ideas)

3. @HOME
Make a picture of one object on a neutral background 

(3 ideas = 3 pictures from one brand for one top topical)

14/10 B1  | 16/10 B2

21/10 A1  | 23/10 A2

Next time

1. Present your concepts to the group

2. Put your picture in Photoshop
(template Instagram on Canvas)

2. Put your slogan in Photoshop in the text area

3. Use  3x #TopTopical #yourtopical #extra

4. Upload finished project on Canvas
DEADLINE = Monday 04/11 at midnight