A moodboard is a collection of visual materials that evoke a certain style or concept. Designers, illustrators, photographers, filmmakers and all types of creative professionals create moodboards to communicate the feel of an idea. They can be a powerful starting point in a creative project—a visual reference for the team and a springboard for new ideas.

fonts

colours

people

products

brands

heros

quotes

-----------------------

photos/illustrations

style/mood

Brainstorming has developed a fraught reputation  (perhaps deservedly so).

When groups of people are thrown together and expected to come up with 'original' ideas, there is often too much pressure to be creative – resulting in ideas that are anything but.

 

Myths vs. evidence!

I am not a creative person

Where did my creativity go?

non-creative schooling

lack of confidence

Where will I find an original idea?

Where will
I find an original idea?

The faulty assumption behind this question is that all parts of the idea must be new and never before seen. But original ideas are often composed of and inspired by things that already exist in the world—fragments that are all around us, waiting to be noticed and then reimagined in a new form.

Group or individual?

brainstorm

vision

wild goose

brainstorm

vision

wild goose

realistic | classic | individual

realistic | classic | individual

safety | personalities | diversity

safety | personalities | diversity

Group or individual?

TEAM climate | process

RELAXATION
is the key to success

People are lazy

ENERGY!

warm-up

Share your ideas

 

1. Postpone your judgement
   all ideas are good (in this phase)
2. Focus on quantity
   strive for as many ideas as possible
3. Freewheel
   Feel free to jump from one idea to another
4. Hitch-hike
   Surf along with the ideas of others

 

 

 

simple > or break it down

tangible

inspiring

 

?

lifestyle

sport

politics

culture

science

technology

 

 

 

people

opinions

trends

climate

media

identity

 

heroes

colours

competition

places

the opposite

trends

15 min. / group

strive for as many ideas as possible

 

 

 

Choosing is losing?

Ratio versus emotion

Ratio versus emotion

explicit
conscious

implicit
unconscious

associative

Arguments!

choose 1-2 ideas

convince people with 4 arguments

(added) value

+/- aspects

how can you change the - ?

 

no consensus > conviction !

Feedback

• on an idea, not on a person
• honest feedback
• understand the 'why'
• consider any idea
• but.... suggest alternatives

 

 An idea becomes the group's idea!