Why?

Why? Someone said so.

Darkest Secret

"When you engage in a new client project how do you get started? A solid process plays a critical role in the project’s overall success, yet this process is one of the deepest darkest secrets of our industry."

Samantha Warren
Director of Design at Adobe

"When you engage in a new client project how do you get started? A solid process plays a critical role in the project’s overall success, yet this process is one of the deepest darkest secrets of our industry."

Samantha Warren
Director of Design at Adobe

Darkest Secret

"When you engage in a new client project how do you get started? A solid process plays a critical role in the project’s overall success, yet this process is one of the deepest darkest secrets of our industry."

Samantha Warren
Director of Design at Adobe

Darkest Secret

"When you engage in a new client project how do you get started? A solid process plays a critical role in the project’s overall success, yet this process is one of the deepest darkest secrets of our industry."

Samantha Warren
Director of Design at Adobe

Darkest Secret

Artefacts

Artefacts

Artefacts

Artefacts

Process

Artefacts

Process

A Poem

"And if our weakness has been to confuse
the bright and bloody colors of our calendars
with the true weather of days,
and the parchment’s territory of our maps
with the land spread out before us, never mind.

We have always been on our way to this new place,
that is no place really, but it is real."

William Gibson
Memory Palace (1991)

Artefacts

Process

A Poem

"And if our weakness has been to confuse
the bright and bloody colors of our calendars
with the true weather of days,
and the parchment’s territory of our maps
with the land spread out before us, never mind.

We have always been on our way to this new place,
that is no place really, but it is real."

William Gibson
Memory Palace (1991)

Artefacts

Process

A Poem

"And if our weakness has been to confuse
the bright and bloody colors of our calendars
with the true weather of days,
and the parchment’s territory of our maps
with the land spread out before us, never mind.

We have always been on our way to this new place,
that is no place really, but it is real."

William Gibson
Memory Palace (1991)

Artefacts

Process

A Poem

"And if our weakness has been to confuse
the bright and bloody colors of our calendars
with the true weather of days,
and the parchment’s territory of our maps
with the land spread out before us, never mind.

We have always been on our way to this new place,
that is no place really, but it is real."

William Gibson
Memory Palace (1991)

Artefacts

Process

A Poem

"And if our weakness has been to confuse
the bright and bloody colors of our calendars
with the true weather of days,
and the parchment’s territory of our maps
with the land spread out before us, never mind.

We have always been on our way to this new place,
that is no place really, but it is real."

William Gibson
Memory Palace (1991)

Cargo Culting

"Groups labeled as cargo cults were subject to a considerable number of anthropological publications throughout the 1960s [...] The term has largely fallen out of favour and is now seldom used among anthropologists, though its use as a metaphor (in the sense of engaging in ritual action to obtain material goods) is widespread outside of anthropology in popular commentary and critique”

Cargo Culting

"Groups labeled as cargo cults were subject to a considerable number of anthropological publications throughout the 1960s [...] The term has largely fallen out of favour and is now seldom used among anthropologists, though its use as a metaphor (in the sense of engaging in ritual action to obtain material goods) is widespread outside of anthropology in popular commentary and critique”

Cargo Culting

"Groups labeled as cargo cults were subject to a considerable number of anthropological publications throughout the 1960s [...] The term has largely fallen out of favour and is now seldom used among anthropologists, though its use as a metaphor (in the sense of engaging in ritual action to obtain material goods) is widespread outside of anthropology in popular commentary and critique”

Cargo Culting

"Groups labeled as cargo cults were subject to a considerable number of anthropological publications throughout the 1960s [...] The term has largely fallen out of favour and is now seldom used among anthropologists, though its use as a metaphor (in the sense of engaging in ritual action to obtain material goods) is widespread outside of anthropology in popular commentary and critique”

Cargo Culting

"Groups labeled as cargo cults were subject to a considerable number of anthropological publications throughout the 1960s [...] The term has largely fallen out of favour and is now seldom used among anthropologists, though its use as a metaphor (in the sense of engaging in ritual action to obtain material goods) is widespread outside of anthropology in popular commentary and critique”

Cargo Culting

"Working together is difficult when stakeholders see the world differently than we do. [...] Most of the time, there is no right or wrong way to make sense of a mess. Instead, there are many ways to choose from. Sometimes we have to be the one without opinions and preferences so we can weigh all the options and find the best way forward for everyone involved."

Abby Covert
How To Make Sense of Any Mess (2014)

One-Size-Fits-All

"Working together is difficult when stakeholders see the world differently than we do. [...] Most of the time, there is no right or wrong way to make sense of a mess. Instead, there are many ways to choose from. Sometimes we have to be the one without opinions and preferences so we can weigh all the options and find the best way forward for everyone involved."

Abby Covert
How To Make Sense of Any Mess (2014)

One-Size-Fits-All

"Working together is difficult when stakeholders see the world differently than we do. [...] Most of the time, there is no right or wrong way to make sense of a mess. Instead, there are many ways to choose from. Sometimes we have to be the one without opinions and preferences so we can weigh all the options and find the best way forward for everyone involved."

Abby Covert
How To Make Sense of Any Mess (2014)

One-Size-Fits-All

"Working together is difficult when stakeholders see the world differently than we do. [...] Most of the time, there is no right or wrong way to make sense of a mess. Instead, there are many ways to choose from. Sometimes we have to be the one without opinions and preferences so we can weigh all the options and find the best way forward for everyone involved."

Abby Covert
How To Make Sense of Any Mess (2014)

One-Size-Fits-All

"Working together is difficult when stakeholders see the world differently than we do. [...] Most of the time, there is no right or wrong way to make sense of a mess. Instead, there are many ways to choose from. Sometimes we have to be the one without opinions and preferences so we can weigh all the options and find the best way forward for everyone involved."

Abby Covert
How To Make Sense of Any Mess (2014)

One-Size-Fits-All

"Working together is difficult when stakeholders see the world differently than we do. [...] Most of the time, there is no right or wrong way to make sense of a mess. Instead, there are many ways to choose from. Sometimes we have to be the one without opinions and preferences so we can weigh all the options and find the best way forward for everyone involved."

Abby Covert
How To Make Sense of Any Mess (2014)

One-Size-Fits-All

Human are terrible at
🤔estimating complexity

Minimize Waste

Eric Reis
The Lean Startup (2011)

“seeks to eliminate wasteful practices and increase value-producing practices during the earliest phases of a company so that the company can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or a perfect product.”

Human are terrible at
🤔estimating complexity

Minimize Waste

Eric Reis
The Lean Startup (2011)

“seeks to eliminate wasteful practices and increase value-producing practices during the earliest phases of a company so that the company can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or a perfect product.”

Human are terrible at
🤔estimating complexity

Minimize Waste

Eric Reis
The Lean Startup (2011)

“seeks to eliminate wasteful practices and increase value-producing practices during the earliest phases of a company so that the company can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or a perfect product.”

Human are terrible at
🤔estimating complexity

Minimize Waste

Eric Reis
The Lean Startup (2011)

“seeks to eliminate wasteful practices and increase value-producing practices during the earliest phases of a company so that the company can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or a perfect product.”

Ryan Singer
Shape Up (2019)

"Over-specifying the design also leads to estimation errors. Counterintuitive as it may seem, the more specific the work is, the harder it can be to estimate. That’s because making the interface just so can require solving hidden complexities and implementation details that weren’t visible in the mockup. "

Paradox of Planning

Ryan Singer
Shape Up (2019)

"Over-specifying the design also leads to estimation errors. Counterintuitive as it may seem, the more specific the work is, the harder it can be to estimate. That’s because making the interface just so can require solving hidden complexities and implementation details that weren’t visible in the mockup. "

Paradox of Planning

Ryan Singer
Shape Up (2019)

"Over-specifying the design also leads to estimation errors. Counterintuitive as it may seem, the more specific the work is, the harder it can be to estimate. That’s because making the interface just so can require solving hidden complexities and implementation details that weren’t visible in the mockup. "

Paradox of Planning

Ryan Singer
Shape Up (2019)

"Over-specifying the design also leads to estimation errors. Counterintuitive as it may seem, the more specific the work is, the harder it can be to estimate. That’s because making the interface just so can require solving hidden complexities and implementation details that weren’t visible in the mockup. "

Paradox of Planning

Ryan Singer
Shape Up (2019)

"Over-specifying the design also leads to estimation errors. Counterintuitive as it may seem, the more specific the work is, the harder it can be to estimate. That’s because making the interface just so can require solving hidden complexities and implementation details that weren’t visible in the mockup. "

Paradox of Planning

Ryan Singer
Shape Up (2019)

"Over-specifying the design also leads to estimation errors. Counterintuitive as it may seem, the more specific the work is, the harder it can be to estimate. That’s because making the interface just so can require solving hidden complexities and implementation details that weren’t visible in the mockup. "

Paradox of Planning

Human are terrible at
🤔estimating complexity