Music Video Analyses

Avril Lavigne - What The Hell

Camerawork 

In the Music Video 'What The Hell' By Avril Lavigne, Close ups of the artist are used to as a personal feel to the video. As all the attention is on the srtist in these shots, it gives the audience a more personal feel as it feels asif the artist is singing to them throught the combination of direct address and the closeups. This can help the audience connect with the artist and the message from song/video.

Camerawork

In the Music Video, the extreme close up of the clothing brand sign is used to add emphasis. As it is the only thing in the shot, it clearly directs the audiences attention to it, emphasising its importence and meaning. This could also be used for promotional purposes as the clothing brand on show happenes to be the artists. 

Mise En Scene

In the Music Video 'What the Hell' By Avril Lavigne, the use of the props of the artists own clothing line and fragrence can act as a 'free' promotion for her products. As the artist is using the fragrence and then puts on and wears clothing from her own clothing line can catch the viewers attention. As the artist is promotiong herself, her fans will see her own products and want to try them for themselves.     

Mise En Scene

In the Music Video, the use of the swearing using the middle fingers is used to portray the artists rebilious nature. The artists 'What The Hell' attitude portrays a contrasting representative to the more common sweet and innocent pop artist. This promotes her own persona and uniqueness.   

Mise En Scene 

Also in the Music Video, the use of the product placement with the Sony devises can act as annother example of 'free' advertisement. Viewer of the music video will see the artist using or having these products and will catch thier attention. This is a great example of synergy, as the artist is showing off the product, her fans will want the products because the artist has them and they would want to be just like them.

Editing 

In the Music Video 'What The Hell' by Avril Lavigne, the titles are used to promote the artist and her song/video. Also the font and layout of the titles emphasises the artist personality and attitude that the artist is unique and know for.

Editing 

In the music video, the use of the fast paced cuts when the artist is in a 'What the Hell moment' in the video creates connotations of excitement and rebelioun. The fast paced cuts could also revel her emotions and her lifestyle to the auidence, throught this they can really connect with the artist.